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GameSparks is a Backend-as-a-Service platform provider (incorporating SaaS, PaaS and IaaS) for mobile game developers to help them launch games more quickly and for less money. Post launch, the game mechanics we provide as-a-Service are designed to leverage virality, increase retention and drive new revenues.

All games will one day run in the Cloud. Nearly all mobile games will embrace freemium and be delivered as a service implying the need to evolve over time. This evolution places new challenges on games developers and GameSparks' sole purpose is to help address this and make it easier for developers to be successful.