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ShiftForward enables businesses in the online advertising industry to build and run their own ad technology as a way to gain a competitive advantage and maintain strategic control, unavailable with closed full-stack solutions.

It does this through AdStax – a modular, open architecture advertising technology stack that bootstraps development and deployment, provisions core real-time ad tech functionality and provides an interoperable and extensible layer for companies' proprietary development, largely independent of their language or framework.