AISHWARYA ARORA ARORA

 Led BD for CRO services in Gene Therapy, CRISPR, Peptides, and Antibody Development across the Boston– Cambridge region.  Engaged with C-suite and R&D leaders to present solutions, drive partnerships, and close deals.  Collaborated with China-based teams to align on project delivery, timelines, and technical discussions.  Supported marketing efforts by contributing to outreach campaigns and product presentations.  Utilised CRM tools to track leads, forecast sales, and gather market insights.

 Managed strategic accounts using CRM tools to drive lead generation and customer conversion, achieving a 25% rise in prospective customer base within the diagnostics sector.  Conducted competitive market analysis and sales forecasting to support revenue planning and performance optimisation.  Delivered technical presentations and product demos, enhancing brand credibility and closing key accounts.

 Led weekly account planning and territory optimisation to maintain high-touch client engagement.  Implemented lead generation strategies, boosting sales by 30% through process improvements and CRM optimisation.  Supported cross-functional proposal development and post-sale support, contributing to seamless customer lifecycle management

 Conducted primary market research and competitor benchmarking for biotech startups.  Led outreach and interviews with professionals from the Biotech/Pharma and academic sectors to build actionable business intelligence.  Designed data-driven marketing proposals and secured 10 commercial contracts.

 Generated 15 client deals worth $50,000+ through targeted sales campaigns within diagnostics.  Created and delivered client-focused proposals and sales presentations.  Drove 23% client base growth by optimising CRM use and implementing feedback-informed sales strategies.