Abdel Lagdani

- Planning, execution, and implementation of the user-acquisition strategy. - Managing ad operations and optimization (Google, FB, Instagram, partnerships). - Setting-up tracking integrations and data analysis tools (Google Analytics, Tag manager). - Coordinating creatives and campaign design conceptualization. - Aligning on IT product solutions needed for the performance department.

- Headed the creation of an external media sources department - Created operational structures and managed a team of media managers. - Led the department to financial profitability within one month of launching department activity. - Coordinated the development of tech solutions needed for the department.

- Managing Media partnership communication and upselling activities. - Coordinating with advertiser managers in identifying adequate media sources. - Supervising the junior team members in daily operations. - Providing specialized customer service attention to key media accounts. - Analyzing data reports to identify key performance indicators or possible fraud trends.

- Heading operation and development of a newly formed Display advertising department. - Acquiring and managing publishers of the Display Department. - Creating strategic and operational blueprint for the departments’ product development. - Developing core partnerships with External exchange sources ( Google exchanges). - Aligning with advertiser department in acquisition/budget allocation to increase performance. - Providing weekly/monthly progression analysis reports for top management.

- Managing the Display team in sales and management objectives. - Managing and acquiring big scale accounts of the Display Department. - managing the budget allocation in both Mobile and Display fronts. - Directing the company’s partnership operations (Google, Payoneer, and Forensiq). - Delivering specialized assistance to clients on online advertising trends. - Certified platform specialist (Google Ad Exchange) and Audience Growth Specialist (YouTube).