Adeline Bataillon

- Product & Price positioning analysis - Development of promotion tools - Prospecting for new customers : phoning, meetings on professional events - Working on national and European calls for proposals - Project manager to develop a “serious game” : coordination of the teams (IT, Marketing and experts), writing of the game play, promoting and selling of the project - Since May 2013, development of a new Business Unit “Raising awareness & Training” - Management of a trainee

- Panel analysis for mass market companies (Unilever, Heineken …) - Specific analysis on request with the Kantar consumers panel (consumer loyalty, consumer acquisition, gain & loss of market shares …) - Brand audit to analyze the brand performances and find new potential activities and market opportunities (SWOT analysis, KPIs analysis, Product Development …) - Presentations to the Marketing departments of our customers - Negotiation and Key Account Management to develop and sell new studies

- AC Nielsen and GfK panel analysis - Development of a new brand (Mass market) - Strategic analysis of the brands portfolio - Qualitative & Quantitative studies for strategic marketing purposes

- Reporting, market analysis : Ice Cream department - Product and packaging developments for the European markets

- Marketing surveys, market analysis - Communication plan to join the Euro Zone (Jan 2008)