Adhithya Haridas

Selection Expansion & Positioning – Identified key selection gaps, onboarding strategic brands to increase category selection Marketing Strategy – Developed a data-driven marketing calendar, boosting category sales through high-impact campaigns. Brand Partnerships – Advised partner brands on pricing, sales forecasting, and Amazon programs, leading increase in repeat purchases. Catalog Enhancement – Improved product listings, increasing conversion rates and reducing customer queries

Led warehouse operations across multiple fulfillment centers, overseeing a team of 150–200 personnel. Designed and enforced strategic operational programs, ensuring SOP adherence, process standardization, and compliance with Flipkart’s fulfillment policies. Performance Metrics & Process Optimization Identified process inefficiencies and implemented data-driven improvements. Maintained strict adherence to safety, hygiene, and security standards. Reporting & Data-Driven Decision-Making

Developed a brand activity calendar, aligning marketing strategies with business objectives. Managed billboards, events, pop-ups, and exhibitions, resulting in a revenue increase. In-Store Activation & Customer Engagement Vendor Management & Budget Optimization Public Relations & Strategic Partnerships – Secured collaborations with media assets enhancing brand visibility and consumer engagement.

Brand Repositioning & Identity Evolution – Initiated and executed a brand identity transformation, aligning with global standards. National Marketing Campaigns – Led high-impact marketing campaigns for Forclaz, Simond & Solognac, driving increase in digital market share. Partnered with local sports organizations and outdoor communities to strengthen brand credibility, expand reach, and attract new customers. Optimized product positioning and pricing. Budget & Performance Optimization