Adi Berglez

Engaging in the design, development and implementation of the strategy and program for Symantec's small business segment (< 250 employees) and product/subscription portfolio revamp globally with a focus on email security.

Assisted in the consolidation of 2 global distribution partner networks after Symantec's acquisition of Blue Coat. Made recommendations as to strategy and approach; provided guidance on programmatic and operational changes needed to meet company objectives. Project managed RFP process for multi-regional distribution partners. Assisted in the successful transition to the new distribution program in record time.

Drove go to market campaigns with and through focus sales and integration partners for IT Management, Big Data, and Security software in the Americas region. Aligned/integrated plans with regional sales and field marketing management. Leveraged business unit and corp. marketing content and initiatives across the complete marketing mix with a focus on lead generation and digital marketing campaign execution.

Reporting to the Global Sales VP, analyzed installed base data and account profiles, sales team structure and compensation, as well as customer purchasing behavior to enable higher monthly recurring revenue. Drove a higher level of up-selling and cross-selling by designing and implementing a targeted playbook and other sales enablement tools for the social e-learning platform Schoox.

Senior Director, Service Business Operations (04/14 – 05/14) Promoted with additional responsibilities for the post-sales customer and partner training and certification development team. Defined customer training strategy and plan. Director, Service Business Operations & Partner Programs (08/13 – 03/14) Managed Service Business Operations, incl. Services PLC Management, Training Operations and Partner Management, as well as Service Business Policy and Product Management with a global team of 15.

- Director, Service Delivery Partner Programs (11/12 – 07/13) Promoted to integrate service offerings and partner programs of acquired companies and re-launch Prof. Svc. Partner program. - Global Manager, Service Delivery Partner Programs (06/11 – 11/12) Promoted to implement and manage the operation, as well as continue the improvements of multiple service partner programs. Implemented expanded performance metrics and modified rebate-based compensation model.

- Sr. Services Program Manager (05/10 – 05/11) Co-designed and implemented a Cloud Services (pure/hybrid) support partner. Collaborated cross-functionally in implementing systems and processes, as well as defining program value statement, capabilities and compensation model. - Senior Services Product Marketing Manager (04/09 – 04/10) Created customer facing value and channel facing business propositions for support, PS and Training Services. Co-designed and implemented a PS delivery partner program.

Senior Group Marketing Manager, Partner Strategy and Programs (02/04 - 07/08) Senior Manager, Software Channel Marketing, Sun Software Division (10/02 - 01/04) Senior Software Marketing Program Manager, iPlanet (Sun/AOL-Netscape Alliance) (11/00 - 10/02) Sales Program Manager, Supply Chain Management Office/Worldwide Sales (02/00 - 11/00) Sales Program Manager, Enterprise Services Division/Asia Pacific (04/98 - 02/00) Technical Services Program Manager, Enterprise and Systems Support (02/97 - 04/98)

Pursuing a graduate degree in world history with a special focus on the spice trades and the political and economic involvement of the Portuguese and Dutch from 1500 to 1700.

incl. one semester at EDHEC, Lille/France, and internship with Grundig, Paris/France (Undergraduate Thesis: The Japanese Trading Companies and Their Importance For the German Import And Export Business)

(Graduate Thesis: The Compensation Structure for Management in German Subsidiaries in the USA)