Adriana Sarmiento

-Developed of the master thesis: “How the US retailers can engage better their customers based on the evaluation of online and offline consumer trends” -Support the marketing department in content research, in competitor news tracking and in content development for events and marketing campaigns -Learn and operationalize new mailing methods for newsletter distribution and direct mailing campaigns -Create, support and update content for the digital channels

- Responsible for the management of sales, new initiatives and relationships between Unilever and the different banners of Casino Group (#1 largest retail in Colombia and #2 South America) - Developed online/offline strategies to increase sales and engage the end customers to the Unilever brands - Analysis of market and customers’ demands to plan how to meet these opportunities and generate sales for the company as a result

- Responsible for the perfect store objectives: on shelf availability, shelf execution (planograms and pricing), execution of seasonal programs and promotions - Responsible for the execution of the marketing strategy in the point of sale.

- Led the studies about out of stock on shelf in Retailers and FMCG companies across Latin America - Proposed recommendations and improvements in the order to shelf processes based on the financial impact - Provided managerial and executive reports with action plans about how to decrease out of stock inventories in the different distribution sales channels - Key account executive for clients in Latin America such as the Coca-Cola Company, Unilever, Procter & Gamble and Walmart, among others

- Planned, controlled and executed different projects, mainly the study about the out of stock on shelf in point of sales and consumer surveys - Managed transactional data, selected and organized data for each analysis using different databases such as Excel, Access, SQL and MicroStrategy - Created dashboards and executive reports based on the results of the study