Akshata Walavalkar

Primary account manager for over a dozen active marketing & web development clients. Refined expertise in digital marketing products (i.e. PPC, SEO, SEM, Google AdWords, Email Blasts, etc.) and strategy. Helped a news channel trend on Twitter in top 5 for over 4 hours. Worked with celebrity author for book launch. Increased sales by 52% for a reputed toy company and by 48% for a book publication company within 5 months via Amazon marketing. Conceptualized & designed emailers for a reputed Q&A platform.

Worked on Quantitative research projects for brands like Danone, Hershey's, Dr. Reddy's Laboratories to help them grow by providing insights on brand health metrics, innovation potential and market consumption

- Exercised independent judgment & analysis in determining the best methods to resolve issues and ensure customer loyalty and satisfaction. - Increased sales revenues by 3x times over 4 months by educating customers about products & content optimization & by 5x times on a marketplace alone purely using SEO in 3months. - Achieved 17% improvement in email campaign leads by testing subject lines, lead forms fields, & scheduling

- Responded to email and social media messages according to prescribed policies. - Assisted marketing coordinators and graphic designers with website copywriting and proofing. - Created unique and engaging content for range of social media platforms including Facebook and Instagram. - Wrote product content based on keyword analysis and contextual marketing approach on various Ecommerce platforms. - Increased sales on Amazon by 29% over 2 months.

Developed dynamic website designs, social media campaigns and interactive blogs to promote client reputation, product awareness and business growth. Provided front-end website development using WordPress, Hubspot and other editing software. Implemented Meta keywords, descriptions to promote SEO. Plan & strategize social media campaigns for various industries. Increased organic traffic by 21% for a leading medical brand. Increased page ranking from page 3 to page 1 on Google for a leading educational brand.

Project: Impact of Contextual Marketing on Consumer Buying Behaviour (PGDM,July 2019)

Project: Resume Parsing Using Hadoop. Published paper in IJSER in 2015. (B.E. IT)