Akshay Raj

My role at Technimove is to help the leadership team remove barriers to scale, which involves overhauling the current marketing processes, assets and strategy and helping Technimove with its growth ambitions. This is a Leadership role that reports directly to the CRO & Indirectly to the CEO and is part of the Management Team. I am helping Technimove transition from just a data centre migration service provider to a full-fledged Digital Transformation provider.

A critical role in the organisation, I was tasked with developing and supporting the marketing department of the company, It was a challenging role with total ownership of marketing & accountability for lead and demand generation. My key responsibilities included launching 3 new SaaS solutions across 3 specific industry domains and delivering an integrated lead generation, lead nurturing and conversion program to drive more prospects into the pipeline

I am enjoying working on implementing social media based lead generation strategies, designing content marketing strategies for 3 distinct British companies focussed on transforming ground transportation services.

Mountview House Group Limited is the holding company of three well known ground transport institutions. The first being the iconic London black cab company Radio Taxis, the second is also a black cab company called Xeta and the third company is a fast growing National and International, online transport management platform and consultancy, One Transport.

As a freelance “Go To Market” strategist I have been engaged with helping my clients penetrate Western Europe Market for IT services & Skill Augmentation, acting as a Business Development liaison and “Point of Contact” for the geography. I have worked on multiple projects with varying responsibilities in marketing such as with events and promotions, service definitions, web page and social media marketing strategy.

I am currently supporting my client "CSE" a technology consulting and resource augmentation company with their “Go To Market” project, designing and delivering the business development and marketing strategy. My focus here is to help them launch recruitment, social media marketing, mobile application and SEO services, buy establishing a few "Key Accounts" allowing the company to leverage the same and establish these services in the market.

As a Go To Market Strategist my role was to help my teams conceptualize, design, and sell test services. While helping the Business Unit generate revenue through new service positioning, product launches, new client acquisitions and alliances and partnerships. Working in tandem with global sales, marketing and service delivery teams, I was responsible for the creation and execution of overall Go To Market strategy of my business unit for America, Western Europe & Asia.

Some of my KRA's were : Account Management , handling Client Relations , CRM , Business Development .Brand development, Assessment of marketing opportunities and target markets, Intelligence gathering on customers and competitors, Generating leads for possible sales, Followup sales activity, Formal proposal writing .

Worked as the Branch in-charge for a Call Center Training institute, which specializes in Call Center / ITES training and Placements. Responsibilities: Was Involved in Expansion & Marketing of the Institute. Worked with a group of other employees in counseling the students and selling the training package to Them. Coordinated with trainers for schedule & delivery of trainings, handled basic accounting and financial planning of the branch. Operated in both centralized and De-centralized unit

Worked as a Tech Support Representative at DIS (A subsidiary of DELL Corp U.S.A) which was handling the Technical Support Center of its Clients in the Americas Region. I was a Part of the RTS – Segment which was handling the Home / Small enterprise Customer Tech Support Module.

Marketing Human Resources

Computer Science