Alba María López

Responsible for developing the medium and long term marketing strategy for the three markets to feed into the overall global strategy Closely collaborate with categories and performance marketing channels for optimizing the customer experience and the business performance. Onsite Tech management Responsible for delivering top line KPIs (net sales, Customer acquisition) for designated product categories. Monitor sales growth and long term profitability

Display campaign manager for the Spanish market. Campaign creation and optimization. Report and monitor key results and budget steering. RTB, Reach and retargeting mobile.and app campaigns. Facebook, , google and Yahoo campaings

• Creation, analysis and monitoring of SEM / PPC campaigns for our shops in Spain for desktop and mobile devices. Design of optimization measures based on Google and Microsoft/Bing policies. • Coordination with external service providers and customer care • Company specialized in Bikes and Outdoors Sports

Support the analysis and reports about the channel and show performance using TV research tools. Supervision and quantitative analysis of the international TV market in Northern Europe. Independently processing of request for other departmens and for VIMN. Support the Programming Analysis and Programming team in the realization of various projects. Creation and update of presentations. Research and Desktop- Reseach. Constant maintenance of standart reports.

Junior Consultant. Involved in several projects as a Technical Assistant for strategic planning with a focus on adapting the Internationalization of Spanish SMEs to the American market

Assisted and supported in the development of corporate international events. Worked mainly in English and French

Courses include Masters Course in English, 900 h Business Plan, Commercial Management, Social Media, Economic and Financial Management in Marketing, Computer Applications and International Commerce. International Seminar, University of London (1 week)

Erasmus Exchange Programme - Business Management, General Accounting, Human Resources and Marketing

Courses include Statistics, IT, National and International finances. Marketing. Strategic Management and International Commerce, Cost, Financial, General and Analytical Accounting