Cemal Büyükgökçesu

Angestellt, EMEA UX Lead - PerformanceX at Google, Google Ireland Ltd.

Dublin, Ireland


Digital Analytics
Conversion Optimization
Attribution Modelling
Performance Marketing
Mobile Marketing
Digital Monetization
Yield Optimization
Real-time Bidding
Online Advertising
Digital Marketing
Google Analytics
Web Analytics
Mobile Analytics
Google AdWords
Business Strategy
Social Media
Consumer Behaviour
Data Analysis
Analytical Mindset
Detail orientation
Proactive Problem Solving
Digital Performance Optimisation
Multi-sector/country Experience
Online Business Models
User experience
User Experience Consulting
UX/UI Design
Business Consulting
Technology consulting
Senior Consultant
Project management
Business Development
Strategic partnership
Dealing with business partners
Market Development
Landing Page Optimization
Conversion Rate
Public speaking
Market Analysis
Digital marketing
Online Marketing


Professional experience for Cemal Büyükgökçesu

  • Current 9 years and 10 months, since Jul 2014

    EMEA UX Lead - PerformanceX at Google

    Google Ireland Ltd.

    • Leading UX & CRO efforts and scalable initiatives in the region • Providing expert consultation to most strategic EMEA advertisers for digital analytics, measurement, multiscreen user behaviour, UX and conversion optimization • Advising clients on how to transform their organization into a test-and-learn culture • Incubating new products, opportunities and betas to determine how to scale into the teams

  • 2 years and 4 months, Apr 2012 - Jul 2014

    Strategic Partner Manager

    Google Ireland Ltd.

    • Collaborated with top digital publishers to optimize their monetization strategies for DoubleClick, AdMob, AdExchange and AdSense • Built new publisher relationships to grow their online business • Built a global Google Analytics Guru organization and led the team from different regions • Delivered digital analytics product trainings internally / externally • Presented in various industry events and workshops trying to incorporate Analytics insights into the core of digital businesses

  • 4 months, Oct 2013 - Jan 2014

    Retail Conversion Specialist

    Google Australia

    • Conversion Optimization: Worked collaboratively with top Australian retailers to develop actionable plans for improving digital and offline conversions • Attribution Modelling: Attributed revenue fairly and intelligently across all digital channels and non-digital channels to inform investments that drive more overall conversions • Training: Delivered conversion optimization, attribution modelling, cross-channel measurement, and Universal Analytics trainings to top players in Australian retail industry

  • 1 year and 6 months, Oct 2010 - Mar 2012

    Online Media Associate & EMEA Analytics Lead

    Google Ireland Ltd.

    • Led the team of Analytics Gurus from Dublin and Wroclaw • Led projects to increase Google Analytics penetration in EMEA • Presented & trained about Google AdWords and Google Analytics in EMEA-wide and regional events

  • 10 months, Sep 2008 - Jun 2009

    Marketing Team Member

    Pfizer İlaçları Ltd. Şti.

    Marketing Department / Oncology, Istanbul–Turkey • Prepared periodical performance reports about oncology drugs for the field force and product managers. • Coordinated the process of sending promotional materials to the field in accordance with yearly plans. • Created a CRM database by consolidating physician information from various sources and analyzing it to assist to the development of some "customized micro-marketing" plans.

Educational background for Cemal Büyükgökçesu

  • 1 year, Sep 2009 - Aug 2010

    MSc, Management, Information Systems and Innovation

    London School of Economics

    Dissertation: Distinction, Examination: High Merit, Scholarships & Awards: British Chevening Scholarship, LSE Master’s Awards

  • 4 years and 10 months, Sep 2004 - Jun 2009


    German High School (Deutsche Schule Istanbul)

    GPA: 4.68/5.00 ABITUR: 2.2 (May 2004) Among the first 0.99% in the university entrance exam for Turkish students

  • 4 years and 11 months, Sep 2004 - Jul 2009

    BA, Management

    Boğaziçi University


  • Turkish

    First language

  • English


  • German



Social Media and Internet
Consumer Behaviour
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Fitness & Sportive Diet

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