Aldo Paeffgen

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- expand & fortify the business presence in Germany - interaction with ad-networks, aggregators & players on the market, - create a market defining brand; - manage a remote dedicated German team in Rome; - optimize tech implementations & marketing set-ups; - responsibility of the country's full P&L; - creation of a stable, positive and successful business

Creation of new business in Germany - Carrier relationship - Proposition of new & creative marketing concepts - Negotiations with service providers (contracts) - Expansion of sales channels (WiFi, WEB, fcbk) - business interaction with different ad networks (CPA, CPL, CPC & CPM) - creation & maintaining an efficient customer care process - driving a local marketing team in Düsseldorf & at the headquarters in Paris - opening business in Italy - providing a gradually positive margin.

As a project- and account manager in the telecommunications sector I had the role to - Negotiate & implemente new processes including the necessary IT adaptations for existing customers - Define the process & negotiate independently the price offers - Implemente autonomously new customers incl. the integration into the arvato SAP/R3 system - Take over the team management - Actively be responsible for the economic success (P&L) of the business - Lead a team of 3 employees

Expansion of my action field through the support of a global after sales RFQ project. This RFQ has been split into several sub-tasks. - Leading the internal RFQ for the part of the global after-sales services request. - Benchmark all incoming replies including, prices, countries and regions - Potential partner selection - Analysis of the processes offered and plausibility check. - Preparation of the data for the upcoming negotiation & decision taking process on arvato board level.

Seeking deeper knowledge in the value chain of a mobile handset. The best opportunity here was to actively support the Director of Business Development at “arvato services” (a Bertelsmann company) in Gütersloh (Germany). My activities were: Support of the business development team with international due diligences and several bigger national & international RFQs in the forward logistics; Preparation of decision taking documents for the board of directors; Support of the Austrian forward logistics team

My first steps in the mobile world Part of the Italian country business development team Responsible for all media planning and SMS interaction topics Planning, implementation & optimization of old & new marketing activities on TV, print, radio and other channels Creation of radio & TV spots Placement of advertisements on TV, print and booklets as add-on in local magazines. Daily detailed analysis of the previous day performance Optimization of PSMS acquisition through a dedicated short code

Wirtschaftsinformatik, Logistik