Dr. Aldo Rella

Responsible for all day-to-day digital media activities, campaign management, optimization, KPIs & ROI analysis. Point person for all email marketing, SEO and social media activities.

• Responsible for strategic planning, control and execution of all day-to-day digital media activities, working on accounts like Lollapalooza (biggest music festival in South America), Pearl Jam, Black Sabbath and many more. • Oversee campaign management, optimization, KPIs & ROI analysis • Reporting on key performance metrics and results • Management of digital projects and SEO strategy • Consumer behavior, conversion data and customer journey analysis • Point person for all email marketing activities

• Development of Marcaria's overall SEO Strategy in 4 languages • Keyword research and review of content, taxonomies, meta data and technical code • Additional SEO related tasks as necessary • Management of Google Search Console and regular revision to ensure all issues are handled in a timely manner • Maintained all aspects of Google Analytics reporting • Production of custom reports for stakeholders • Generation of SEM and other marketing campaign reports

• Management of strategic relationships with 30+ media providers and partners • Management of social media activities, keywords adv, retargeting and affiliate marketing • Liaising with external agencies including TV adv agencies • Content optimization and other SEO activities • Design, testing and UX optimization of the process of publishing ads on Immobiliare.it and its eCommerce platform • Translating Google Analytics data in business insights that drove the creation of new website sections

Focused on customer acquisition through a variety of digital marketing channels. Key Responsibilities/ Duties: - Coordination, development and delivery marketing activities on time and within budget - Campaign analysis and KPIs evaluation as well as management and control of monthly level of spending - Management of social media activities and profiles - Supervision and management of Affiliation Campaigns/PPC/SEM - Supervision and production of newsletters - Briefing and liaising with external agencies

After a short internship, I have been working as Assistant Project Manager. Key Responsibilities/ Duties • Development of market entry plans for Italian and Spanish firms • Management of marketing projects (direct and on-line mostly) • Reporting, market analysis and database creation • Organization of events (meetings, workshops) for Italian and Spanish firms, also in collaboration with institutions • Translations Italian-Spanish and Spanish-Italian