Alejandro Garcia

Basic

Freiberuflich / Selbstständig, Online Marketing Consultant, Freelance

Palma de Mallorca, Spain

Skills

Marketing
Online
Business to business
Online Marketing
E-Commerce
CRM
Performance marketing
Multi-channel Marketing
Affiliate Marketing
Digital Strategy
SEM
SEO
SEA
Contract Negotiation
Marketing + Product Management + IT profile
Mobile Marketing
Performance networks
Market Research
Business Development
Strategic Partnerships
Planning and Execution
Real-Time Bidding
Social Media Marketing
DFA / DCM
Realmedia
YesMail
Data Mining
SQL
Google Analytics
Omniture
Doubleclick
Salesforce
Product Management
Web Analytics
E-Mail Marketing
Competitor Analysis
Advertising budget allocation
international experience
Partner Management
negotiation skills
analytical skills
Targeted Marketing
CMS
Marketing management
Marketing Strategy
Analytics
Branding
Product Marketing
Sales & Marketing
wordpress
Digital marketing
Digital
eCommerce
Spanish
English
Affiliate
Advertising
Consulting
Senior consultant
Business intelligence
Marketo
Pardot

Timeline

Professional experience for Alejandro Garcia

  • Current 6 years and 5 months, since Sep 2015

    Marketing Consultant

    LCQ

    Design and execution of the marketing strategy including: · Brand development and web site re-design. · Creation from the scratch of the whole SEM account. · SEO strategy and implementation. · CRM re-definition and implementation.

  • Current 6 years and 8 months, since Jun 2015

    Marketing Consultant

    Agency

    Defining and implementing digital strategies to help companies on their online user acquisition and revenue generation.

  • Current 10 years and 11 months, since Mar 2011

    Online Marketing Consultant

    Freelance

    With strong focus on Customer acquisition and Performance marketing, my specialisation areas include: Strategic Marketing Planning and Tactical Execution: · SEM Keywords research & campaign management · Real Time Bidding strategy · Email, Social & Mobile Media Marketing · Partner/Channel relationship management · Lead generation, landing page usability, A/B Testing, etc. Business strategy services providing insights in: · Competitors analysis · Web analytics & Attribution modelling

  • 1 year and 1 month, Oct 2013 - Oct 2014

    Regional Marketing Manager US, COM, UK, ES, NL

    Experteer GmbH

    As regional manager, successfully managed multi-cultural teams responsible for all kind of online marketing channels across Europe and the US. Creation and management of yearly marketing budgets within a portfolio of over 250 partners across several countries; including display deals, performance networks, verticals, partnerships, SEM, Real Time Bidding, social media, e-mail marketing, etc. Constantly keeping a strong ROI and brand perspective, achieving or exceeding the scheduled goals.

  • 1 year and 8 months, Mar 2012 - Oct 2013

    Regional Marketing Manager FR, IT, ES, CHF, BE

    Experteer GmbH

    Regional marketing manager, responsible for the marketing strategy and execution for several countries in Europe. Building, managing and nurturing the marketing team for those countries.

  • 8 months, Aug 2011 - Mar 2012

    Online Marketing Manager Spain

    Experteer GmbH
  • 2 years and 10 months, Nov 2008 - Aug 2011

    Product Manager Clasificados El Pais.

    Grupo Prisa

    Responsible for the Real state, Jobs, Motor & Education verticals, including product definition and teams coordination; translating the strategy into road maps giving a clear vision to multi-disciplinary teams across different companies in the group. Responsible for the marketing activities, including planning, budgeting and controlling of B2B & B2C online/offline marketing campaigns. Those responsibilities included the research, analysis and complex contractual negotiations with leading companies.

  • 1 year and 6 months, Jun 2007 - Nov 2008

    Product Manager Clasificados de Empleo de El Pais.

    Grupo Prisa
  • 7 years and 5 months, Feb 2000 - Jun 2007

    Web Developer

    Anuntis Segundamano

  • 1 year and 1 month, Feb 1999 - Feb 2000

    Analyst Programmer

    IFEMA

  • 8 months, Jul 1998 - Feb 1999

    Software Developer

    Informática y Comunicaciones de la Comunidad de Madrid

Educational background for Alejandro Garcia

  • Informática de Sistemas

    Universidad Politécnica de Madrid

Languages

  • Spanish

    First language

  • English

    Fluent

Wants

Online Marketing Consulting
Marketing management
Marketing strategy
Performance Marketing
Business Development
E-Commerce
SEO
SEM
Web Analytics
Consulting

Interests

Chess
Swimming
Running
Trekking
Scuba diving

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