Alejandro Garcia
Selbstständig, Online Marketing Consultant, Freelance
Palma de Mallorca, Spain
Timeline
Professional experience for Alejandro Garcia
Current 7 years and 6 months, since Sep 2015
Marketing Consultant
LCQ
Design and execution of the marketing strategy including: · Brand development and web site re-design. · Creation from the scratch of the whole SEM account. · SEO strategy and implementation. · CRM re-definition and implementation.
Current 7 years and 9 months, since Jun 2015
Marketing Consultant
Agency
Defining and implementing digital strategies to help companies on their online user acquisition and revenue generation.
Current 12 years, since Mar 2011
Online Marketing Consultant
Freelance
With strong focus on Customer acquisition and Performance marketing, my specialisation areas include: Strategic Marketing Planning and Tactical Execution: · SEM Keywords research & campaign management · Real Time Bidding strategy · Email, Social & Mobile Media Marketing · Partner/Channel relationship management · Lead generation, landing page usability, A/B Testing, etc. Business strategy services providing insights in: · Competitors analysis · Web analytics & Attribution modelling
As regional manager, successfully managed multi-cultural teams responsible for all kind of online marketing channels across Europe and the US. Creation and management of yearly marketing budgets within a portfolio of over 250 partners across several countries; including display deals, performance networks, verticals, partnerships, SEM, Real Time Bidding, social media, e-mail marketing, etc. Constantly keeping a strong ROI and brand perspective, achieving or exceeding the scheduled goals.
1 year and 8 months, Mar 2012 - Oct 2013
Regional Marketing Manager FR, IT, ES, CHF, BE
Experteer GmbHRegional marketing manager, responsible for the marketing strategy and execution for several countries in Europe. Building, managing and nurturing the marketing team for those countries.
Responsible for the Real state, Jobs, Motor & Education verticals, including product definition and teams coordination; translating the strategy into road maps giving a clear vision to multi-disciplinary teams across different companies in the group. Responsible for the marketing activities, including planning, budgeting and controlling of B2B & B2C online/offline marketing campaigns. Those responsibilities included the research, analysis and complex contractual negotiations with leading companies.
1 year and 6 months, Jun 2007 - Nov 2008
Product Manager Clasificados de Empleo de El Pais.
Grupo Prisa7 years and 5 months, Feb 2000 - Jun 2007
Web Developer
Anuntis Segundamano
1 year and 1 month, Feb 1999 - Feb 2000
Analyst Programmer
IFEMA
8 months, Jul 1998 - Feb 1999
Software Developer
Informática y Comunicaciones de la Comunidad de Madrid
Educational background for Alejandro Garcia
Informática de Sistemas
Universidad Politécnica de Madrid
Languages
Spanish
First language
English
Fluent