Alejandro Garcia

Design and execution of the marketing strategy including: · Brand development and web site re-design. · Creation from the scratch of the whole SEM account. · SEO strategy and implementation. · CRM re-definition and implementation.

Defining and implementing digital strategies to help companies on their online user acquisition and revenue generation.

With strong focus on Customer acquisition and Performance marketing, my specialisation areas include: Strategic Marketing Planning and Tactical Execution: · SEM Keywords research & campaign management · Real Time Bidding strategy · Email, Social & Mobile Media Marketing · Partner/Channel relationship management · Lead generation, landing page usability, A/B Testing, etc. Business strategy services providing insights in: · Competitors analysis · Web analytics & Attribution modelling

As regional manager, successfully managed multi-cultural teams responsible for all kind of online marketing channels across Europe and the US. Creation and management of yearly marketing budgets within a portfolio of over 250 partners across several countries; including display deals, performance networks, verticals, partnerships, SEM, Real Time Bidding, social media, e-mail marketing, etc. Constantly keeping a strong ROI and brand perspective, achieving or exceeding the scheduled goals.

Regional marketing manager, responsible for the marketing strategy and execution for several countries in Europe. Building, managing and nurturing the marketing team for those countries.

Responsible for the Real state, Jobs, Motor & Education verticals, including product definition and teams coordination; translating the strategy into road maps giving a clear vision to multi-disciplinary teams across different companies in the group. Responsible for the marketing activities, including planning, budgeting and controlling of B2B & B2C online/offline marketing campaigns. Those responsibilities included the research, analysis and complex contractual negotiations with leading companies.