Alexander Wischnewski

Leading the foundational understanding of market dynamics across the organization by translating data-driven analytics into actionable insights for senior business stakeholders Key responsibilities • Provision of predictive high-level analyses, insights and recommendations to business stakeholders from the senior leadership team, therapeutic areas, finance and to divisions adjacent to the area of market insights

Central unique role in leading the development and implementation of analytical standards throughout the Consumer Health (marketing) organization Key responsibilities • Implementation of best practices in fact-based insights generation and knowledge management • Development of frameworks, processes and guidelines for data analytics and market reports in order to maximize consistency and optimization of lead time

Dedicated Insights Partner position for two Global Category Business Units involving a variety of roles such as subject matter expert, consultant, mediator, negotiator, project and delivery manager Key responsibilities • Providing competitive advantage and consultancy through brand and market insights based on the synthesis of secondary data, analytics, competitive intelligence, marketing science and primary research

Senior consultant for OTC- and Pharma-related client engagements with excellent knowledge of the full range of IQVIA (formerly IMS Health) international and local data assets and services Key responsibilities • Immersion in the clients’ strategic and operational business challenges with a deep understanding of the current practices to recommend the best fitting solution concept (i.e. software application/dashboard/reporting system)

Consultant for OTC- and Pharma-related client engagements with excellent knowledge of the full range of IQVIA (formerly IMS Health) international and local data assets and services Key responsibilities • Leading role in project and team management throughout the overall implementation process

Senior international client services position in IQVIA (formerly IMS Health) global OTC market analytics including more than 60 countries Key responsibilities • "Intelligence Applied" in providing IQVIA services to resolve international OTC business questions for headquarter clients in Germany and Switzerland • Development of state-of-the-art market reports and tailored analyses

Junior key account manager position serving major clients from the FMCG industry, primarily in the domain of food and nutrition Key responsibilities • Budget responsibility against sales targets per client • Client consultation and Nielsen company representation with a broad knowledge of the FMCG environment and its market actors • Expertise in Nielsen core products MarketTrack (trade panel), HomeScan (household panel) and related offerings • Contractual negotiation and annual budget reviews

Vertiefungen in: Marketing - Prof. Dr. Homburg, Prof. Dr. Bauer, Wirtschaftsinformatik - Lehrstuhl Prof. Dr. Heinzl, Lehrstuhl Prof. Dr. Niedereichholz, Informatik: Softwaretechnik (Prof. Dr. Atkinson), Multimediatechnik (Prof. Dr. Effelsberg), Datenbanksysteme (Prof. Dr. Moerkotte)