Alexandra Filippova

• Create digital marketing strategies with further implementation to reach brands KPI’s • Cross-functional teams management: creative, production, digital media, strategy teams in terms of creating powerful and effective campaigns both in digital and offline • Brand performance analysis in planning, build-up, implementation phases (creatives tests, link-tests, ad-tracking, social listening etc) • Budgets development and control • Brand and campaigns performance analysis

• Media strategy development, implementation, and campaign analysis (digital, OOH, TV, print, special projects). • Brand strategy and brand DNA development • Preparation and rationale of a digital marketing and communication plan for ticket sales in 2014 and 2015 • Corporate identity development (logo, brand book, guidelines, brand mission, key visual, slogan) • Records on each project: timings, estimates, contracts, reports