Alexandre Bigarella

Spearhead digital marketing strategies, resulting in a significant sales increase within the first 100 days, managing a diverse team, coordinating agency efforts, analyzing data for strategy enhancement, and consistently improving the user experience of the company's mobile app. I orchestrate cross-channel marketing campaigns, enhance app usability, and maintain tight budget controls to drive business growth.

Co-founded the company and enhanced product functionalities and UX by dealing with end users and customers to understand market specificities to improve the user experience in the platform. Responsible for the business expansion of the Start-up company in Europe and Asia by reaching new potential customers and presenting the legacy of BikeHero products and solutions for the bicycle industry and retail.

Understanding of the market complexity to generate opportunities, new businesses development, and the evolution of the bicycle retailers in the region through BI Development, implementation of new strategic analysis tools in Tableau, go-to-market agenda among customers, analysis of Sellin & Sellout data to support strategical business decision making besides promoting strategies to achieve retail excellence at company partners and customers.

Coordination of all Product Marketing activities for the Frontline brand in Brazil. Definition of the marketing strategy and developments in advertising campaigns, trade marketing actions and commercial campaigns.

Limited time Business Intelligence Consultant for completion of Masters in International Business and Entrepreneurship at MIB Trieste School of Management. International business analysis and action plan for lost contract recovery through the use of complex CRM data, consolidated in an analytical tool of my own to use the databases to search for lost sales conversion in the past 24 months. . Through this tool and the strategic data obtained, it was defined a business plan with conversion goals.

Responsible for the Marketing and Product Development department. Development, management, research and development of new products, analysis of market trends, improvement in internal processes, market analysis to increase sales in launches, and monitoring the life cycle of products. Coordination of marketing and development team activities (3 people). Development of new business, partnerships and special projects. Strategic marketing planning focused on digital marketing.

Company Founder and Responsible for Branding. Development of a competitive bicycle range for the Brazilian Market (Mountain Bikes, Road Bikes, Fat Bikes and Accessories). Strategic marketing and sales planning (e-commerce), Product Design and Development. Negotiation with suppliers, import procedures and customs clearance.

Responsible for all activities related to the product development of Power Tool Accessories in Latin America. Market analysis and commercial support to LATAM region, Coordination of new product launches, with trade marketing activities, events and training. Development of customized projects for key accounts and export projects to countries in the region.