Ali Sina Ceritoglu

• Developing sales systems according to the requests and needs of sales team and improving Sales Excellence process. • Supporting related business units for the tools designed for Sales Development and running the transition and implementation process • Responsible of managing SAP SD (Sales and Distribution) Module project. Defining existing problems in sales process and creating solutions in SAP • Creating content of training documents and training end users.

Analysing the current system to make each step of organization more productive with the new digital transformation. • Building communication with the software companies to deliver our demands properly and making tests of finished modules.

-Responsible of 2.200 outlets in traditional and on premise channel including gas stations, military, etc. -Coordination between Supply Chain, Trade Marketing, Finance and other related department to enhance customer management and to make a good deal for collaboration with customers -Following up P&L of customers, sales & marketing budget, marketing activities planning, agreements’ performance, stock levels, damaged products, etc.

-Responsible of 23 customers’ operations which are independent supermarkets -Following up budget, customer agreements and it’s requirements -Management of all returning, ordering and delivery processes (90 stores at European side) in a controlled manner -Provide collaboration in order to outlet development and execution with MITs and store managers -Tracking inserts, promotions and sales dynamics related to our business

-Participated in defining the company’s goals and strategies -Motinored the achievement of the objectives of DenizBank AG -Determination of causes of deviations from the the targets -Monitored function and review of reports

-Participated at symposium ‘’Efficient asset building for long-term provision’’ -Supported financial consultants in range of financial products -Supported marketing goals in digitalization

-Assisted in the development of marketing documentations (presentations, reports, pitch books, teasers and company profiles) in various sectors including energy, retail, ports and conducted competitor analysis for potential investors -Supported M&A advisory services in sector analysis and gained expertise in handling business reporting within the organization -Assisting in production of presentations for the international clients

-Supported audit specialists by conducting Turkish tax analysis and local closing -Participated in transfer pricing and due diligence meetings with customers -Assisted Audit specialists in international Reporting & Auditing

-Communicated with account keepers and managers of customers in case of any discrepancy -Examined certain accounts he was in charge of according to internal regulations -Assisted Audit specialists in reporting according to IFRS and Local-GAAP requirements

-Supported finance specialists on daily cash-flow and participated in weekly SWOT analysis meetings -Conducted currency hedging transaction according to both company’s needs and strategies’ -Participated in sales-operations-meetings, reported and archived related documents. -Visited brunches and supported sales specialists in sales (on filed operations)

Minor in Corporate Finance and Minor in Accounting