Alicia Sprott

Head up LMG's events marketing team to invite key contacts to a range of legal and tax events for the professional services industry. Focusing on intellectual property, capital markets, M&A, transfer pricing and indirect tax, under the brands IFLR, ITR and Managing IP, all events welcome between 150-300 delegates. Responsible for the flagship events MIP International Patent Forum, ITR Global Transfer Pricing Forum and IFLR EU Prospectus Regulation and Primary Market Issuance Conference.

- Deliver and manage up to five conference marketing campaigns on budget and on time - Deliver and manage up to eight email campaigns for webinar events - Analyse internal data and use data mining tools to create tailored and targeted campaigns

- Created HTML emails for B2C and B2B use and provide content for monthly e-newsletters - Updated daily sales figures and consumer interest in related products - Regular competitor analysis and keyword tracking through Google AdWords - Delivered marketing content for business training sessions - Efficient event management to ensure smooth delivery of business training events

- Key responsible for competition research and reporting to the head office in Germany. - Dealt with client and sales consultant queries; provided client support and advice - Updated the marketing plan and producing campaign roadmaps - Helped to organise and incentivise a sales force of 550 sales consultants - Analysed customer sales to create targeted sales/marketing campaigns with Product Managers

French