Aline Asendorf

– Responsible for Consumer Health Care portfolio in Balkans, Baltics & Israel – Complexity management (8 brands, > 15 markets) – Regional marketing strategies & plans. Brand & market prioritization. Portfolio strategy & pipeline planning. – Implemetation of activities. New product introductions. – Regional media strategies & analysis – Various research & analysis projects – Cross-functional projects for process optimization – Coordination of different functions, teams and agencies

– Full responsibility for the platforms anti-ageing, moisturizing und cleansing – Adaptation and development of global product lines for local requirements (strategy, packaging, communication, positioning), managed project teams for implementation – Consultant to and coordination of local team for implementation of marketing- and media plans

– Responsibility for complete fine fragrance product portfolio in South Eastern Europe (>15 brands, 10 countries) – Regional portfolio strategy – Implementation of local marketing and media plans in collaboration with external distributors – Specific projects in digital marketing – Training of local distributor teams – Optimization of processes and structures to improve organizational effectiveness

– Full responsibility for a fragrance brand from concept and product development to go-to-market-strategy – Close collaboration and communication with external licensor – Analysis as basis for an ‘exit strategy’ to terminate the license agreement, direct support of marketing manager in negotiations with licensor

– Responsibility for two fragrance brands – Development of new product lines including fragrance, bottle, packaging and communication, coordination of project teams – Support in brand and distribution strategy re-frame – Close collaboration and alignment with external licensor

– Preparation, adaptation and tracking of new product introductions – Support in daily operational business

– Research & analysis of several markets as basis for strategic business decisions – Support in daily operational business

Marketing, International Management