Allam Bruno

— Crafted Meld’s brand identity and style guides. Later, provided design direction on their website, UX/UI, product design, and motion graphics. — Saved 33% of the budget by outsourcing projects to my network’s freelancers. Ensured adherence to visual standards through creative direction and communication skills. — Conducted marketing and brand strategy workshops with our seven-person team, fostering a consensus about goals and vision through clear communication.

— Revamped slide templates into a modular system using Adobe InDesign CSV capabilities and smart folder organization, leading to an 80% reduction in project completion time. — Implemented a creative asset library at Clube Gazeta, saving about 45 hours per month for the design team. — Coauthored display ads and email campaigns that elevated blog readership by 19% and boosted website traffic by 17%, heightening the visibility of partner brands among app users.

— Reduced the rework of design materials by more than 50% by refining Nakyk’s brand guidelines, which ensured consistency across sales and social channels. — Launched reseller and online channels increasing annual revenue by 37% and expanding market reach nationwide. These channels lowered manufacturing costs by 11%.

— Created brand asset libraries for three major accounts, streamlining collaboration and making it easier for external designers to comply with the brands’ visual standards. Consequently, the number of revision cycles was reduced by 50%. — Addressed four stalled brand identity projects, hastening their completion to meet project deadlines and alleviate the team’s workload.

— Acquired a sophisticated understanding of marketing and design fundamentals through hands-on experience. — Designed landing pages, social media content, and display ads for renowned global and local brands including Warner Bros., Johnson & Johnson, Nextel, HSBC, and Cyrela Brazil Realty. — Elevated proficiency in typography, color theory, grid systems, photography, retouching, motion design, and layout through consistent delivery of high-quality work.