Heidrun Böck

I'm a Visual Designer with 18+ years in tech, telecom, and finance, specializing in building and adapting brands for products across print, digital, and apps. I ensure that brands are visually impactful and aligned with product functionality, delivering market-ready results. With 8+ years as a Brand and Product Marketing Specialist, I align design, product, and marketing to drive growth through pragmatic, budget-conscious strategies that resonate with target audiences and foster seamless team collaboration.

As a Co-Founder of wearonize, I shaped the brand's identity and product innovation. As CMO, I led branding, investor relations, and digital marketing to drive awareness of payment wearables and innovative payment methods. As CDO, I oversaw the design of a payment app and wearables, leading white-label projects for finance clients. I developed modular design systems for swift customization and ensured seamless brand alignment across all platforms.

I led social media activities that drove brand awareness and forced lead generation, including events, webinars, online media, and newsletters. I also developed the concept for a flagship brand event with 500+ attendees, managed agency partnerships, and crafted strategies focused on target audiences and channel KPIs. Additionally, I supported demand generation efforts and oversaw user-generated content to keep engagement strong and on-brand.

· Developed, executed, and monitored a corporate-wide online media strategy. · Defined target groups, content plans, and channel KPIs. · Established corporate publishing through blog setup, and built a media & editorial team. · Implemented employer branding initiatives and drove employee engagement. · Rolled out and maintained social media guidelines.

· project leadership for all social media activities · create content, monitor its performance & drive continuous improvements · drive paid posts & social advertisment to engage audience · develop social campaigns to support product & business launches · integrate with key marketing events · measure ROI and success of digital campaigns (organic) · community management & competitor monitoring

- Led all social media projects, creating content, tracking performance, and implementing improvements. - Developed and managed social campaigns for product and business launches, leveraging paid posts and social ads to boost engagement. - Handled competitor monitoring, and measured ROI for both organic and paid campaigns.

· create & execute the full brand relaunch · conceptualization of the a new business website & content · writing of marketing & advertisement texts · creation of promotional campaigns for all media channels · design event endowments

· design of the company‘s visual identity & logo · blog & website design · social media management / design of social media contest · event management & location scouting · image editing, final artwork, prepress of all print media

· design of the company‘s visual identity and logo · blog and website design · social media management · image editing, final artwork, prepress of all print media · writing of marketing- & advertisement copy

· redesign of intranet sites in sharepoint · project documentation & content preparation · image editing, final artwork, prepress of different print media · writing of marketing copy

· design of the online-community website (sap.info) · redesign of SAP SPECTRUM (customer magazine) · redesign of SAP WORLD (employee magazine) · design of all marketing and promotional materials