Alyssa Shimmin

Strategic planning and implementation of all CRM initiatives in EMEA, including multichannel promotional campaigns, user journeys, customer retention & app engagement. Managing a team of 5 Created an A/B testing strategy & in-depth cohort analysis Launched a robust content & localization tool for automation & scalability. Successfully scaled to 2 additional markets Increased CRM revenue by 45% through automation of “evergreen” promotional campaigns. Managing sales support in Salesforce Service Cloud.

Provide technical strategies and solutions for multichannel and cross-platform campaigns such as email, push and in-app messaging Develop user journeys through competitive analysis, A/B testing and result analysis, and creation of highly-optimized segments based on user-inputs Technically implement all multichannel user-journey automation Provide in-depth analysis and operations support for newsletter teams, sending daily newsletters for more than 12 million active subscribers in 9 EU countries

Worked directly with the CMO and partners to develop 2018 strategic plan for all marketing, communications and business development (BD) efforts Trained and lead 4-person marketing and communications team Planned 2017 and 2018 brand development strategy Developed 2017 annual report with data analysis on targets, clients, industries, markets, trends, competitors and marketing campaigns

Developed brand strategy for 2016 company-wide rebrand, including the redesign and template creation for more than 5,000 documents Designed and created content for BD collateral including PowerPoint decks, RFPs and white papers under strict deadlines Created responsive HTML templates and managed global email campaigns including daily newsletters, events, nurture, re-engagement and content marketing campaigns Migrated to and managed the implementation of Salesforce

Created and implemented strategic plan for public awareness efforts using social media for B2B and B2C accounts Increased social media engagement by 44% over a 1-year period

Managed digital communications, including copy writing for outgoing emails, designing and programming HTML, and managing communications calendar Created copy and design for marketing collateral such as brochures, newsletters, workbooks, event signage, flyers, certificates, and other marketing materials

Managed all aspects of specific executive meeting manager accounts from beginning to end; lead inquiries, proposals, negotiations, contracting, event planning and event servicing Responsible for creating and standardizing proposal formats and wording for all outgoing client responses Trained in all aspects and departments of operations, including management of retail, catering & conference services, front office operations, F&B, restaurants, kitchen, banquets, spa & recreation, marketing, and finance.

Graduated in good standing within the university 3.4 overall GPA Recognized for academic excellence on the Dean’s Honors List Recognized for “outstanding undergraduate academic work in the Literature Department” in the 13th Annual Literature Undergraduate Colloquium