Ana Amelia Rodrigues Sarda

is fine and healthy. 🥦

Abschluss: Master of Business Administration (MBA), part-time, WHU - Otto Beisheim School of Management

Cologne, Germany


Product Management
Business Development
Project management
Lean Startup
Minimum Viable Product
Product concept
Business analysis
Sales Management
Strategic Marketing
Marketing Research
Corporate Communications
Task Force Management
Marketing budget Management
Market Analysis
Marketing intelligence
Business Intelligence
Marketing Analytics
Portugiesische Sprache
Englisch Sprach
Spanisch Sprach
Big Data Analytics
Cloud Computing
Digital transformation
Digitale Transformation
Change Management
Digital strategy
Data Science
Data governance alignment
IT Project Management
Inhouse Consulting
Innovation Management


Professional experience for Ana Amelia Rodrigues Sarda

  • Current 4 years and 3 months, since Dec 2019

    Global Growth Product Manager - Digital Transformation


    Develop digital strategy for retail programs Support technical implementation of initiatives and develop reusability plans to scale across innogy and e.on markets Define and execute growth plans in coordination with commercial teams to optimize sales&retention funnel using MarTech tools, AI, Data Science, Machine Learning Algorithms and Chatbots Measure and monitor KPIs for quality, usage and development as well strategic KPIs to identify customer iterations

  • 2 years and 5 months, Aug 2017 - Dec 2019

    Data Strategy & Monetization Manager - Retail Data Strategy Program

    innogy SE

    • Co-develop data & digital value propositions • Support data & digital strategy • Lead opt-in and consent strategy • Manage GDPR and privacy alignment towards Lead Pr. in Ctrl. • Deliver analytical support • Own KPI definition and data visualization dashboards of Retail Data Strategy • Support business cases for the Executive committee • Track benefits and goal setting of program

  • 9 months, Nov 2016 - Jul 2017

    Business Analyst - Global Product Management & Business Development


    Marketing research for new products and technological upgrades for roaming Value-propositions and different go2market strategies Analytical support and market and competitor analysis to the team and other stakeholders Business case support Supply of relevant statistical input for periodic design/review for the different business lines Create and maintain features, commercial requirements and marketing collateral with Product Marketing, technology and clients

  • 7 months, Apr 2016 - Oct 2016

    Strategic Marketing - Global Product Management (Big Data Analytics)

    Vodafone Group Services GmbH, DĂĽsseldorf

    Data driven business and marketing analysis Competitive benchmarking analysis and demand forecast modeling for technology refresh Vendors and partner’s selection and supplier’s negotiations; Board-presentations, customers journeys and business cases for decision-making in NPD Insights gathering from customers, colleagues and market intelligence to define features Product life-cycle management support from concept

  • 1 year and 3 months, Apr 2014 - Jun 2015

    Marketing Operations Specialist

    Ford Motor Company, Madrid

    I am currently part of the Marketing´s central services team at Ford Motor Company, the major functions include resolve queries from marketing campaigns to the dealer network (Linha Azul Portugal); create and analyze payments, sales and penetration campaigns reports; program telematics future payments (MPPs) and update and improve the financial forecast Variable Marketing Budget tool for the spanish and portuguese markets.

  • 1 year and 1 month, Apr 2013 - Apr 2014

    Marketing Assistant

    LF Channel, Madrid

    Responsible for LF Channel division in Portugal (Neko Marketing and Communication), whose main functions included credit control, debt recovery, billing and support to the portuguese retails managers. In parallel, in the ​​Marketing area, the main tasks were conduct market research and competition, support the creation of promotional activities to major customers (consumer electronics sector), help in preparation of briefing for campaigns, contact specialized suppliers and budgeting.

  • 1 year, Oct 2012 - Sep 2013

    Executive Assistant

    Roan Real State Management, Madrid

    Responsible for the administrative tasks of the director´s office, conducting researches to improve the portfolio of the stores in the northwest zone of Madrid and seeking for opportunities in that area (real state properties). Another tasks include benchmarking and marketing research for all kinds of products offered (by kind of client, of product and of service provided) as well specialist attention to customer and suppliers in legal and administrative issues related to selling or renting a homes.

  • 8 months, Mar 2012 - Oct 2012


    Roan Real State Management, Madrid

    Trainee responsible for storing and updating the database, product catalog organization as well as customer service and real estate promotions.

Educational background for Ana Amelia Rodrigues Sarda

  • 2017 - 2017

    Executive Leadership

    Columbia Business School

  • 2 years and 1 month, Sep 2015 - Sep 2017

    MBA Part Time

    WHU - Otto Beisheim School of Management

  • 3 months, Apr 2015 - Jun 2015

    Business Process Management

    Universidad Politécnica de Madrid

    Business Intelligence, IT Applied to business management and Marketing Management Average final marks (9/10)

  • 5 years and 6 months, Sep 2008 - Feb 2014


    Universidad Complutense de Madrid

    Average final marks (9.03/10)


  • English

    First language

  • Spanish

    First language

  • Portuguese

    First language

  • French


  • German



Market research
Business and Marketing strategy
Business intelligence
brand research
bench marking
consumer psychology
business intelligence
corporate finances
leadership skills
Brazilian Fusion Cuisine
Spanish Tapas
Marketing Analytics

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