Ana Amelia Rodrigues Sarda

Develop digital strategy for retail programs Support technical implementation of initiatives and develop reusability plans to scale across innogy and e.on markets Define and execute growth plans in coordination with commercial teams to optimize sales&retention funnel using MarTech tools, AI, Data Science, Machine Learning Algorithms and Chatbots Measure and monitor KPIs for quality, usage and development as well strategic KPIs to identify customer iterations

• Co-develop data & digital value propositions • Support data & digital strategy • Lead opt-in and consent strategy • Manage GDPR and privacy alignment towards Lead Pr. in Ctrl. • Deliver analytical support • Own KPI definition and data visualization dashboards of Retail Data Strategy • Support business cases for the Executive committee • Track benefits and goal setting of program

Marketing research for new products and technological upgrades for roaming Value-propositions and different go2market strategies Analytical support and market and competitor analysis to the team and other stakeholders Business case support Supply of relevant statistical input for periodic design/review for the different business lines Create and maintain features, commercial requirements and marketing collateral with Product Marketing, technology and clients

Data driven business and marketing analysis Competitive benchmarking analysis and demand forecast modeling for technology refresh Vendors and partner’s selection and supplier’s negotiations; Board-presentations, customers journeys and business cases for decision-making in NPD Insights gathering from customers, colleagues and market intelligence to define features Product life-cycle management support from concept

I am currently part of the Marketing´s central services team at Ford Motor Company, the major functions include resolve queries from marketing campaigns to the dealer network (Linha Azul Portugal); create and analyze payments, sales and penetration campaigns reports; program telematics future payments (MPPs) and update and improve the financial forecast Variable Marketing Budget tool for the spanish and portuguese markets.

Responsible for LF Channel division in Portugal (Neko Marketing and Communication), whose main functions included credit control, debt recovery, billing and support to the portuguese retails managers. In parallel, in the ​​Marketing area, the main tasks were conduct market research and competition, support the creation of promotional activities to major customers (consumer electronics sector), help in preparation of briefing for campaigns, contact specialized suppliers and budgeting.

Responsible for the administrative tasks of the director´s office, conducting researches to improve the portfolio of the stores in the northwest zone of Madrid and seeking for opportunities in that area (real state properties). Another tasks include benchmarking and marketing research for all kinds of products offered (by kind of client, of product and of service provided) as well specialist attention to customer and suppliers in legal and administrative issues related to selling or renting a homes.

Trainee responsible for storing and updating the database, product catalog organization as well as customer service and real estate promotions.

Business Intelligence, IT Applied to business management and Marketing Management Average final marks (9/10)

Average final marks (9.03/10)