Andre Pitie
Selbstständig, Leiter Marketing & Kommunikation, BioSerenity
Berlin, Germany
Timeline
Professional experience for Andre Pitie
Current 1 year, since Jan 2024
Leiter Marketing & Kommunikation
BioSerenity
1 year and 1 month, Sep 2017 - Sep 2018
Director of Online Marketing
Qunomedical
7 months, Jan 2017 - Jul 2017
Interim Head of Performance Marketing
vermietet.de
9 months, Oct 2016 - Jun 2017
Vice President (VP), Marketing
Everphone AG
Everphone is a club for smartphone users: for 6€ per month, you get services like one 19€ reparation per year, upgrade your smartphone. Create the first performance advertising campaigns, Create and test advertising creatives, Create the dashboards, marketing plan, email marketing strategy, google tag manager / analytics / retargeting setup Create flow for new leads (advertising > registration process > mail campaigns > sale), SEO... Use of Zapier, Mailchimp, Pipedrive, Asana, Slack, Wordpress...
1 year and 3 months, Apr 2014 - Jun 2015
Senior Director Marketing
StayFriends GmbH
responsibilities extended outside of the “online/web” : Apps and TV : leading the team in charge of the launch of our iOS and Android applications preparation of our first TV campaign to broadcasted in the summer 2015 on German TV channels negotiation with the production agency and the TV media buying agency
11 months, May 2013 - Mar 2014
Director Online Marketing Europe (Media Buying, Virality, SEO, Ad Sales)
StayFriends GmbH
- ad sales : 1 million euros revenue, stopped externalization : launch of in-house ad sales. CPM increased. Launch of mobile ad sales. - product : 10 developpers (backend, frontend, ux, qa...), working with product manager reporting to me : improve virality (facebook app), seo, landing pages, mobile registration. - media buying : leading team of 10 employees, 5 countries, new reporting tools, (quantity, quality, CPL), transition to mobile : 30% of leads come from mobile.
1 year and 10 months, Jul 2011 - Apr 2013
Director Online Marketing Europe (Media Buying)
Stayfriends
In charge of : - team of 10 international marketing employees buying advertising for Stayfriends, one of the biggest budgets in Germany, Austria, Switzerland, France, Sweden. Media planning, advertising creative process, optimization... Yearly budget managed : above 6 million euros. - team of 10 IT employees (Frontend, Backend, QA, Product, UX) building landing pages, admin tools, mobile registration, SEO, facebook connect, optimizing everything to help us acquire more leads for a reasonable price
5 years, Jul 2006 - Jun 2011
France Marketing Manager
Trombi.com
After I sold Trombi.com to Classmates.com, I stayed in the company to take care of France's marketing. I'm currently based in the European headquarters of Classmates.com in Berlin, where the company owns Stayfriends.de. Managing a team of 2 employees. Yearly budget managed : 2 million euros.
6 years and 3 months, May 2000 - Jul 2006
Founder
Trombi.com
Founder of the French equivalent of Stayfriends.de First french social network. Sold to Classmates.com in 2006, stayed as France marketing manager
1 year and 4 months, Nov 2004 - Feb 2006
Product manager, online booking of parking, helpdesk
EFFIA
2 years and 5 months, Jun 2002 - Oct 2004
Marketing manager
A Vendre A Louer
marketing manager of the french equivalent of immobilienscout24.de
2 months, Nov 1999 - Dec 1999
Wrote reports about Philanthropy for this lobbying firm
Boury & Associés
5 months, May 1999 - Sep 1999
Marketing Manager Assistant, Parfums Cacharel
L'Oréal
2 months, Jan 1999 - Feb 1999
Member of the team who developed the Sales force extranet of Dom Pérignon
Schieffelin & Somerset (LVMH)
3 months, Jul 1998 - Sep 1998
Assistant of the Manager of the e-business division
EDS
business planning, strategy
2 months, Feb 1998 - Mar 1998
market study for the agency in charge of the launch of Ben&Jerry's in France
Ben & Jerry's
Educational background for Andre Pitie
6 months, Mar 2010 - Aug 2010
SKB - Sprach und Kulturbörse
Technische Universität Berlin
1997 - 2001
marketing, IT, finance
ESC Reims (Reims Management School)
Sup de Co Reims is ranked #8 among French Management Schools. I'm also a member of the board of the alumni association of the Reims Management School (RMS Network) who serves the 20.000 graduates of the school.
1995 - 1997
Scientifique
Prépa HEC, Toulouse
French preparation to the Grandes Ecoles Management Schools exams during 2 years
1992 - 1995
Sciences
Lycée Borde Basse, Castres
Languages
English
Fluent
Spanish
Intermediate
French
First language
German
Fluent
Portuguese
Basic