Andrea Bermúdez Rodríguez

Developed new business unit “VW Luxury division”. Developed new Customer Index satisfaction (CIS) scheme across Dealer Network. Designed and implemented the first “Customer Experience Test Drive Centre”. Launched new “Volkswagen Vento”, achieving segment leadership.

Increased Media coverage by 40% in Argentina and Brazil, specialized and lifestyle Media. Designed, developed and published regional magazine “BMW GROUP, América Central y del Sur”. Planned and managed international motorsports (F1, GP, Dakar) and product launch events. Planned and managed Branding & Positioning of Luxury Brands BMW, MINI, Rolls Royce and BMW Motorrad in the region.

Increased MINI Brand sales by 45%, achieving regional market leadership in the Small Premium Segment. Implemented corporate Strategy “Basic 11”, increasing regional MINI CIS from 78% to 95%. Launched MINI Brand in new markets Colombia and Brazil. Launched new distribution dealer channels for the MINI Brand in Argentina.

Developed Product and Price Strategy for Central and South-American Markets. Developed and implemented new USD Invoicing Process for the Latin-American Importers. Developed new Positioning for entire BMW Product Portfolio in Brazil. Developed and launched Diesel Engine Strategy for the Latin-American region. Developed Product and Price Strategy for the launch of new BMW 7 and 1 Series in the US.

Designed and implemented Aerodynamic profile for the launch of the New MINI, new BMW X3, 3 series and 5 series, achieving "best in segment Cx" in all four Projects. Designed and implemented Engine Cooling profile for the launch of the New MINI, new BMW X3, 3 series and 5 series. Designed and implemented Aerodynamic profile of Pre-development project new BMW Isetta, with BMW Group partner, Designworks USA.

Participated in the BMW Group 2-year Graduate rotational program, completing assignments in Manufacturing, Engineering, Design, BMW Sales & Marketing, and MINI Brand Management.