Andreas Dzumla

• Built cloud-based customer acquisition platform SaaS for eCommerce with integrations on Magento, Shopify, IBM Websphere, SAP Hybris, WordPress, and BigCommerce • Managed implementations on 100+ websites in Australia, New Zealand, Japan, Europe, and North America • Raised venture capital, achieved R&D and export grants and grew the company to a team of 35 with customers in JAPAC, Europe, the US and Latin America. • Achieved international patents in USA, China, Japan, Singapore, South Africa and Australia

In an industry where staff had to move agencies to progress their careers, I dramatically reduced team churn by focusing on training and mentoring; grew the team by 15%; in 2.5 years, we did not lose a single direct account. • Increased client ROAS, media spend and agency revenue from existing clients by 35%. • Increased revenue from SEO by 400% for a client in the Education sector. • Developed a proprietary bid management tool (2011 Aegis Media Business Innovation Award)

Managing a team of 15 highly motivated Search Marketing & Search Engine Optimisation professionals and a combined budget of $25M to CPA and ROI targets for Australia's leading Insurance and Retail brands. - SEM, SEO, SMM, Analytics

Managing the search marketing team and budget (SEM, SEO) for Australia, New Zealand, Japan, Singapore, South Korea ++ Overseeing translations and localization processes for APAC ++ Marketing launch coordination for new country websites in Asia Pacific region ++ Development of proprietary SEM and SEO tools and backend solutions

Responsible for product roadmap and traffic generation for a Vertical Search Engine for real estate + Definition of SEO strategy: Redesign of website structure, development of internal analytics and reporting tools + Coordinated international expansion and website launches in 14 countries + Overseeing Online Marketing: PR, SEM, SMM + Supporting Biz Dev and monetization strateg

SEM, 2007 year on year revenue growth: 67% + SEO, 2007 YoY growth: 120% + Definition of SEM and SEO best practices, tools and reporting, cross channel and customer life time value optimization + Website merchandising: definition of product offers, bundles, splash pages, pricing, upgrades and cross sales, grid testing, funnel analysis + Usability Studies + Inititiator, EU lead project "Fostering Innovation": create structures and processes for sustained growth and innovation. Reporting to CMO

Project to set up an internal Internet marketing agency: ++ SEM and SEO for products and websites of companies of Grupo Planeta (2005: Nº 4 internet advertiser in Spain, Source: Infoadex) ++ Clients: Planeta Directo, Vueling, CEAC, Home.es, Planeta Interactive, EPGP, EAE ++ Website project management: PRDs, information architecture, design, usability, SEO ++ Hiring, set-up of structures and processes, Development of services and reporting, advisory on general Internet business strategy

Internal communication of product strategy and requirements for EMEA markets ++ Main areas: Internal systems (Ads review, CRM, CMS, online tools), new Ad formats (Mobile, Video, SMS), Localization ++ Development of international QA process for 20 locales ++ Beta tests and launch communication ++ EMEA representative in product development core teams and quarterly product strategy conferences in the US HQ ++ Co-initiator of project to redesign global Localization processes

Account mgmt. AdWords for German, Spanish, Portuguese speaking markets (Agencies, Automotive, Retail) ++ PPC campaign optimization German, English, Spanish ++ Workflow management for team of 15 ++ Recruiting, performance reviews ++ ‘Leadership Development Program’, 100 hrs at the Irish Management Institute (IMI): team & project management ++ Project redesign of communication structures of the EMEA HQ ++ Project 'Customer Advocacy': design of product requirement communication EMEA to US prod. mgmt.

Clients: Volkswagen AG, Softissimo Ltd, First Index GmbH, Georgiew Film and other ++ Congress management (Spain, Austria, Germany): Agency coordination, International logistics, Supervisor guest management ++ Sales, telemarketing and POS, B2B/ B2C: Software, Telco, Retail ++ Market research studies: Finance and Health Care

Organization of the Indigenous Peoples’ exhibition: 26 NGO projects from 14 countries ++ Coordination with national pavilions, German Ministry for Economic Cooperation and Development (BMZ) and international organizations (UNDP, Terres des Hommes) ++ Event management ++ PR: Print, TV, Radio

6/2001 - 8/2001: Scholarship, Sasakawa Young Leaders Fellowship Fund Program (SYLFF): Research diploma thesis, Yucatan, Mexico ++ 9/1999 - 5/2000: Student Assistant, Chair of Political Science, Editorial coordination for Handbook on political system of Germany ++ 10/1999 - 2/2000: Student Assistant, Chair for Gender Studies ++ 4/1997 - 4/1999: Student Assistant, Chair of Social and Economic History, RResearch and statistical analysis of the institutional development of the German Reichspost

Economic and Social Systems Analysis, International relations, Development theory, Development policy