Stefan Kock

Angestellt, Head of Performance Marketing, Souleway GmbH

Hamburg, Germany

Skills

Performance Marketing
SEO
Marketing-Leitung
SEM
SEA
Online Marketing
eCommerce
Digital Marketing
Web Analytics
technisches SEO
Elektronischer Handel
Experte in folgenden Bereichen: SEO
SEM / SEA
CRO
Web Analytics und Multi Channel Marketing
Internationale Kundenerfahrung (US
IT + D/A/CH) mit Betreuung & Consulting multi-nati
eCom Erfahrung aus “beiden Welten”: Industrie-Seit
tiefe Kenntnisse von Marken
Handels-Teilnehmern und Märkten (v.a. Fashion / Be
Marken-Management
Fachwissen im Bereich Multi Channel Marketing
Marketing & Werbung
Streetwear
Fashion
Merchandising
eCommerce Consulting
Freelance Consulting
Online Marketing Beratung
Interim Manager
Google Shopping
Growth Hacking
JIRA
Scrum
Führungserfahrung
E-Commerce
Web Controlling
Affiliate Marketing
Produktfeeds
Social Media Marketing
Social Media
Suchmaschinenmarketing
Google AdWords
Conversion Optimierung
Digitale Transformation
Product Owner
Agile Entwicklung
Product Management
Produktmanager
Content Marketing
CMO
Display-Werbung
Mobile Marketing
Enterprise-Content-Management
Influencer Marketing
Google Analytics
Instagram
Shopify
Start-up
Strategie
Digital
Marketplaces
Social Media Advertising

Timeline

Professional experience for Stefan Kock

  • Current 2 years and 2 months, since Sep 2021

    Head of Performance Marketing

    Souleway GmbH

  • Current 4 years and 3 months, since Aug 2019

    Co-Founder / CMO

    GIVE BACK Cosmetics

    feel good, do good. GIVE BACK Cosmetics ist ein Social Business Startup aus Hamburg. Wir wollen den großen Kosmetik-Konzernen zeigen, dass es auch anders und fair geht. Transparenz und Verantwortung sind für uns wichtige Werte. Wir stehen für ein Unternehmen, das nicht nur wirtschaftlich handelt, sondern vor allem ein soziales Ziel verfolgt.

  • 6 months, Mar 2021 - Aug 2021

    berufliche Auszeit

    Familie & Kind

    Corona-Timeout

  • 1 year and 2 months, Jan 2020 - Feb 2021

    Head of Marketing

    Framily GmbH
  • 2 years and 5 months, Aug 2017 - Dec 2019

    Director Digital Marketing

    moebel.de Einrichten & Wohnen AG

    Leitung Marketing: Online Marketing, Digital Marketing, SEO, SEA, TV-Werbung, Affiliate, Display, Attribution Management, Customer Journey

  • 1 year and 3 months, May 2016 - Jul 2017

    Head of SEO & Organic Marketing

    moebel.de Einrichten & Wohnen AG

    Leitung des Online-Teams "Organic Marketing": SEO, Technical SEO, Social Media, Online-PR, Content Marketing, Content Redaktion, Growth Hacking, Audience Development, Organic Marketing, Scrum, Kanban, agile Development

  • 11 months, Mar 2015 - Jan 2016

    Head of Online Marketing

    bookandsmile GmbH (Bauer Xcel Media Deutschland KG)

    Leitung der Abteilung Online-Marketing (3 MA): Online Marketing: Aufbau, Planung & Steuerung - SEM/SEA - SEO - Affiliate Marketing - Web Analytics - facebook Marketing, Social Media Strategy

  • 1 year and 1 month, Jan 2014 - Jan 2015

    Senior Search Specialist

    ABOUT YOU GmbH (Project Collins // otto group)

    fashion eCommerce: SEA - SEM - PLA - Google Shopping - Google Adwords - Bid Management - Online Marketing

  • 10 months, Feb 2013 - Nov 2013

    Manager - Team Lead // Performance Management - eCommerce Consulting

    NETRADA Europe GmbH (jetzt: arvato eCommerce GmbH)

    Team-Lead for operational eCom Consulting - Strategy Department >> Consulting clients in fashion eCommerce & Online Shop Optimization

  • 11 months, Mar 2012 - Jan 2013

    Senior Analyst - eCommerce Fashion

    NETRADA Europe GmbH

    Online Marketing Consulting - Beratung in den Bereichen Online Marketing & eCommerce - SEO / SEM / Conversion Rate Optimierung (CRO) / User Experience (UX), etc. -------------------------------------------------------------------------------------------- CLIENTS: ESPRIT, HUGO BOSS, Puma, C&A, Görtz, Lacoste, Tommy Hilfiger & weitere

  • 2 years and 10 months, May 2009 - Feb 2012

    Online Marketing - SEM / SEA / SEO / Web Analytics

    Frontline GmbH || frontlineshop.com

  • 1 year, May 2008 - Apr 2009

    Online Merchandiser - Top Brands & Brandstores

    Frontline GmbH II frontlineshop.com

    eCommerce Online Fashion Merchandising (Merchandizing): Front-End Management, Analysis & Reporting of Web Merchandising Key Account Marketing to Top Brand Partners (Carhartt, Adidas, Boxfresh, etc) Social Media Concepts with Brand Partners Branding & Web Promotions Management Assortment analysis, Merchandising KPIs, Buying Dept Collaboration

  • Praktikant

    Deutsche Lufthansa AG

Educational background for Stefan Kock

  • 1 year and 1 month, Aug 2005 - Aug 2006

    Marketing

    Angelo State University, Texas (USA)

    Consumer Behavior, Marketing Management, E-Business

  • 6 years and 7 months, Oct 2001 - Apr 2008

    Wirtschafts- und Kommunikationswissenschaften

    Universität Lüneburg

    BWL, Kommunikation, Medienwissenschaften

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Basic

Interests

Web
Fashion
Streetwear
Internet
Sneaker
Medien
Musik
Sport

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