Andreas van de Ven

Building a programmatic native advertising platform for advertisers and publishers. Managing a team of product managers, data-analysts and -scientists as well as integration specialists to further develop the Ligatus direct response and content promotion products both online as well as mobile. Always interested in finding out about new technologies in digital marketing as well as getting to know people with an expertise in product management and product development in the online advertising space.

Responsible for the further development of the Ligatus Performance Marketing platform and technologies for both advertisers and publishers. Managing a team of product owners, program managers and data specialists to further develop the Ligatus advertising products both online as well as mobile. Always interested in finding out about new technologies in digital marketing as well as getting to know people with an expertise in product management and product development in the online advertising space.

Responsible for user acquisition and user reactivation worldwide through all digital marketing channels like SEM, SEO, Media (Display advertising), Affiliate, Social Media Advertising, mobile advertising and portal. Managing a team of media buyers, campaign managers, SEM and SEO managers. Also responsible for conversion optimization, real-time bidding and remarketing.

Ad interim role as Head of CRM responsible for the global CRM strategy including churn prevention, customer lifetime value and real time offer management. Also responsible for cross promotion activities, the top gamers club and e-mail marketing.

Responsible for the channels Media (display advertising), Affiliate (CPL/CPA/CPS campaigns) and Social Media Advertising in the performance marketing team. Team leader for the global media buying and affiliate marketing team (6 people).

Coordinating global media buying activities on a performance basis. Developing and implementing an integrated global affiliate marketing stategy. Setting up an own in-house affiliate network for the marketing of the various Bigpoint games. Setting up the channel TV advertising (performance based DRTV campaigns) in various European countries.

Responsible for online sales and marketing. Performance Marketing (SEM + Affiliate), E-Mailmarketing, SEO and Website optimization, online cooperations and campaign management.

Product management & development inhouse affiliate system (evaluation and development of new features, developing 3rd party cooperations); European affiliate management (France, Germany, Netherlands, United Kingdom); Affiliate Recruitment; Measuring affiliate performance and motivating affiliates; Productmanagement Webhosting Netherlands (adapting new features to Dutch market; adapting marketing campaigns to Dutch market); Team responsibility.

Business plan and strategic concept DANCEGROOVES.COM: Development of a profitable business model for a niche target group in the music entertainment sector. Specialties: - Online/offline promotion and partnerships (seo, dj/music portals, e-mail marketing, fansites, forums, radio stations/shows, event sponsoring, trade fairs) - Building strategic alliances with independent record companies for exclusive content, products and distribution.

Part-time Lecturer (Economics/Business Studies InHolland University Rotterdam) Courses/Activities: Marketing (CE / IBM), International Trade Law; Graduation Projects.

International marketing/trade consultant. As of 1996 management and coordination of Services Department (account management, acquisition, consultancy), website development, coordinator research projects, external relations, company presentations.

MA degree courses: Organisation Studies, Organisational Politics, Research Methodology, Organisational Culture, Anthropology & Organisation, Decision-Making Theory.

International Business Management : European Studies, Marketing, Business organisation, Exportmanagement, Communicative Skills, Management Science. Student exchange program at Oglethorpe University, Atlanta, Georgia.