Stephan Millies

Head of Product Management WESUPPLY LABS – Post-purchase solutions – EDD, tracking, returns, exchanges for Shopify, Magento, BigCommerce • Repositioned the feature suite and product marketing strategy around verifiable ROI, boosting the Sales team's close rate from 24% (Q1) to over 80% (Q3). • Developed ROI dashboards and trained Sales teams on ROI-focused pitches and simplified onboarding processes, accelerating clients' "time-to-value” by months. • Launched insurance offers within Shopify checkout.

Increased revenue and reduced churn by spearheading cost-saving and revenue-retaining returns solutions for Top-500 and mid-market - mainly ‘Shopify Plus’ - eCommerce clients: Led feature design, analytics, launch and product marketing of ‘Exchanges’. Feature deflects up to 60% of initiated return refunds into exchanges and gift cards which helps clients retain millions of revenue, resulting in the highest ROI of all Narvar products.

“First eCom hire”: researched, defined, aligned on competitive strategy, product scope, MVP for WP Engine’s first eCommerce ‘bundle’: a hosting plan + eCom plugins + “Instant Store Search”: Results:: Agencies and merchants saw an instant sales revenue lift of up to 18% with the new bundle. Achieved product-market-fit, resulting in an additional $1M in ARR after launch for WP Engine and a 20% higher price point with the “eCom bundle” vs. comparable hosting bundles.

First product hire” , introduced and implemented agile development, road map planning in 2015. - Improved ShipStation’s conversion rate (free trial to paid subscription) by > 20% - Initiated, launched and marketed the first shopper-facing feature “Branded Tracking Page” which instantly served as a deal closer in Sales, reduced churn and became the most popular branding solution. - Scope, MVP, pilots and go-to-market for “USPS pickup”, inventory management and several cart/ carrier integrations.

Enhancing user experience and increasing conversion rates for retailers and brands around the globe by leveraging user-generated content: ratings and reviews, Q & A, campaigns, social media etc. One authentic conversation at a time.

Controlling: Balanced Scorecard Programmbereich; Instrumente zur Einschaltquotenprognose von Filmen und zur Lizenzeinkauf-Optimierung