Andree Estupinan

• Managed the development and deployment of a new iPhone application for 2000 field service engineers in Europe to improve their confidence when talking about service contracts. • Identified functional & technical criteria for the development of a European customer community by benchmarking existing internal best practices, external competitors and B2B communities. • Gathered internal content to share within the customer community.

• Drafted & defined the functional specifications for a web & mobile application for the marketing team. • Participated & assisted the redesign of the customers game Fantasy Futbol Profe Águila.

Helped building Brand Awareness through Social Media. • Managed the Facebook, Twitter and YouTube accounts for Nestlé® Colombia, Nescafé®, Creciendo Juntos and Klim®. • Developed social media plans & content calendars. • Moderated user-generated content on the Fanpages. • Elaborated monthly performance & analytics reports. • Monitored trending topics & competitors by benchmarking food industry best practices.

Identified best marketing tactics and practices by benchmarking the Vehicle tracking systems companies. • Planned and coordinated the development of a web application that helped sales teams be more efficient in closing deals. • Managed & coordinated the daily activities with printers and communications agencies. • Planned, organized & coordinated the company participation on B2B and B2C trade shows. • Designed online and print materials