Angy Gutiérrez
Bis 2024, Programmatic Advertising Specialist, IndieAd GmbH
Erlangen, Deutschland
Über mich
I am a 29 year old Colombian, Master graduate in Digital Marketing. I finished my Bachelor Cum Laude in International Business and spent several semesters studying abroad. My passion is to help brands and individuals to have a strong presence online. I have experience defining target audiences, paid and non-paid marketing strategies to drive traffic, to engage customers, generate leads and convert them to sales.
Werdegang
Berufserfahrung von Angy Gutiérrez
• Set up and manage advertising campaigns on different DSPs • Be responsible for continuous creative, bidding, and segmentation testing • Ensure client campaigns are successful by communicating with clients on their business/campaign goals, providing strategic solutions/recommendations and optimizations to meet identified KPIs • Ensure weekly and monthly reporting to clients • Participate in the identification of any potential opportunities to improve services
8 Monate, Jan. 2021 - Aug. 2021
Head of Marketing
Paintgun
Development of a digital marketing strategic plan for Paintgun
7 Monate, Juli 2020 - Jan. 2021
Marketing Intern
Paintgun
• Create & implement the digital marketing plan for launching the book Shapers • Define buyer personas & target audiences • Generate content for social media, Amazon & email marketing • Create, maintain & monitor social media channels: Instagram, Facebook, LinkedIn & Twitter • Create mock-ups for websites, social media & ad campaigns • Manage the book & author’s online presence • Optimize Amazon: SEO, keyword research, content & customer reviews
8 Monate, Dez. 2018 - Juli 2019
Digital Marketing Manager
Toucan Spanish School
• Designing Toucan Strategic Plan 2019: Audiences, Social Media, SEO & Email Marketing • Defining Buyer Personas: Spanish School, Café, Tour Agency & Coffee Museum • Handling the company’s online presence: creating content in website & social medias • Monitoring ongoing marketing campaigns • Maintaining website strategy: Search Engine Optimization • Advertising the launching of Toucan Museum & Toucan Dance on Social Media • Generating customer feedback guidelines: Instagram, Facebook & TripAdvisor
7 Monate, Juni 2018 - Dez. 2018
Marketing Intern
Toucan Spanish School
• Creating & implementing the marketing strategy of the project Study Spanish Trail • Implementing Search Engine Optimization • Creating & maintaining social media channels: content creation • Generating customer feedback & reviews • Providing translations: Spanish - English
Ausbildung von Angy Gutiérrez
2 Jahre, Aug. 2019 - Juli 2021
M.A. Digital Marketing
Cologne Business School
7 Monate, Jan. 2019 - Juli 2019
Digital Marketing & Online Advertising
EAFIT University
6 Monate, Aug. 2017 - Jan. 2018
International Business
Saint Petersburg Polytechnical University
6 Monate, Juli 2016 - Dez. 2016
International Business
Universidad de Guadalajara
6 Jahre, Jan. 2013 - Dez. 2018
International Business
Universidad Santo Tomás de Aquino
Sprachen
Deutsch
Gut
Englisch
Fließend
Spanisch
Muttersprache