Angy Gutiérrez

• Set up and manage advertising campaigns on different DSPs • Be responsible for continuous creative, bidding, and segmentation testing • Ensure client campaigns are successful by communicating with clients on their business/campaign goals, providing strategic solutions/recommendations and optimizations to meet identified KPIs • Ensure weekly and monthly reporting to clients • Participate in the identification of any potential opportunities to improve services

Development of a digital marketing strategic plan for Paintgun

• Create & implement the digital marketing plan for launching the book Shapers • Define buyer personas & target audiences • Generate content for social media, Amazon & email marketing • Create, maintain & monitor social media channels: Instagram, Facebook, LinkedIn & Twitter • Create mock-ups for websites, social media & ad campaigns • Manage the book & author’s online presence • Optimize Amazon: SEO, keyword research, content & customer reviews

• Designing Toucan Strategic Plan 2019: Audiences, Social Media, SEO & Email Marketing • Defining Buyer Personas: Spanish School, Café, Tour Agency & Coffee Museum • Handling the company’s online presence: creating content in website & social medias • Monitoring ongoing marketing campaigns • Maintaining website strategy: Search Engine Optimization • Advertising the launching of Toucan Museum & Toucan Dance on Social Media • Generating customer feedback guidelines: Instagram, Facebook & TripAdvisor

• Creating & implementing the marketing strategy of the project Study Spanish Trail • Implementing Search Engine Optimization • Creating & maintaining social media channels: content creation • Generating customer feedback & reviews • Providing translations: Spanish - English