Anna Lisa Detassis

Responsible for: - development and implementation of the marketing strategy and the marketing plan for the current and future development of PPF Partners investment funds including all events, advertising, media placement, PR, marketing and corporate literature, etc. - website development and maintenance - investors acquisition, fundraising - media and investor relations - other parties relations (PPF Group, Generali, other stakeholders) - first contact and screening of investment opportunities

- create marketing plan in order to generate brand awareness and sales to reach a sustainable business position in the shortest possible time - maximize budget expenditures (current and future) - consult on general management & human resources

Responsible for all marketing for Thai Airways and WindJet Airlines - conduct market and product analysis, including competitors’ review - formulate market strategies and product positioning - create marketing plans in order to generate additional sales to reach a sustainable business position in the shortest possible time - maximize budget expenditures (current and future) - enhance marketing department efficiency and creativity - further develop marketing products and services in the short and mediu

marketing/brand plan 2006 for Philip Morris - market and product analysis, competitor’s analysis and recommendations - development of strategies and communication concepts with LB creative team - coordination of the communication development for brand plans - client management on all current projects inclusive brand plan - client service team development (3 people)

- management of the business of Grey Worldwide Russia - gaining new international and local business - reporting quarterly on market situation and main players - ensure financial planning and controlling process - client service director for all existing clients - review and manage all departments and processes - identify and implement necessary restructuring to achieve growth and profitability objectives - create opportunities for award wins

restructure, build, and manage the department (7 people) - develop and implement marketing strategies and plans for all segments, including residential leasing, serviced apartments and property management services - develop brand value and consolidate the corporate style/approach - develop and train the marketing team - negotiate with main media and suppliers - financial planning and budgeting, coordination of internal CRM project - macro and micro reports on economy and real estate business

- initiate database, maintain and analyze market data in specific high tech sectors - initiate and manage market research - macro and category reports for members bulletin - promote trade and cooperation between Italian and US companies, including trade fairs, targeted commercial meetings and transfer of technology innovation through universities and research centers

- collect, analyze and interpret market and competitor data to evaluate product portfolio performance and predict market trends - plan and initiate market research projects to provide effectiveness data on the company’s brand strategies, programs and activities - establish and review brand plans to ensure consistency with company objectives - maintain brand equity, product, packaging, and image - prepare annual Strategic and Operating Plans with Country Manager - plan, implement and control marketing p

- reporting on market situation, main players and development opportunities - develop and implement strategies, concepts and media planning for classical advertising campaigns, trade and consumer promotions, events, and public relations - supervise and control of client’s billing and accounts profitability - coordinate with agency headquarters in Frankfurt, London and Chicago.

Fiat Germany and Philip Morris Italy, Switzerland, Central/Eastern Europe - media reporting, market tracking study, competitor analysis - strategy development for classica advertising campaigns, promotions, events and POS material - coordination and support of agency’s Eastern European offices