Anna Bulinova

Led content and SEO strategy for AI-focused website and blog, doubling traffic and 5x-ing leads. Managed a small team, built analytics dashboards (GA + Looker), and ran A/B-tested email campaigns. Migrated blog to Framer (+70% CTR), reduced SEO costs by 37%, and delivered content featured in Forbes & Deloitte. Supported enterprise client acquisition with personalized materials and solved PR issues via targeted SEO.

Led a content team to execute multi-channel strategy and test product messaging across the UK, Asia, and Africa. Localized marketing products for the Caucasus region, ensuring alignment with customer needs. Defined value propositions, conducted competitor research and interviews, and supported roadmap adaptation. Ran go-to-market campaigns, developed personas, and tested hypotheses via paid ads and A/B-tested landing pages.

Managed content and design localization across LATAM, Asia, and Eastern Europe, including vendor collaboration and asset development for joint campaigns with Microsoft and NVIDIA. Participated in the go-to-market launch of a cloud-based IP telephony product for the LATAM market, including messaging, videos, and email campaigns. Supported 100+ account managers with tailored sales materials and event strategies to strengthen the sales pipeline.

Defined messaging and value propositions for business applications and cybersecurity products in collaboration with product managers and vendors. Created sales content including landing pages, presentations, leaflets, and outreach scripts. Developed a go-to-market strategy for proprietary identity systems targeting government clients.

Adapted Microsoft 365 messaging for different industries and supported go-to-market efforts with customer presentations and product content. Streamlined the content development process, doubling the number of published customer case studies.