Antonio Tresca

responsible for design and implementation of a management dashboard system in order to enable effective operations accountability.

Belowthebiz - Idee in rete is a creative group and a start-up consultancy boutique focused on product innovation, enterprise 2.0, international business development and brand building to both large and small/medium companies and non-profit organisations. Belowthebiz - Idee in rete is also a blog on marketing management, enterprise 2.0 and innovation since 2005.

Analyze, redesign and implement the Intercity trains repositioning program in the Italian travel industry. December 2006 launched the Eurostar City Brand. The Intercity train network operates more than one-hundred fifty trains on a daily basis; Thirty millions passengers/year, four-hundred fifty millions euro in revenues.

Managed the CRM activities of the "Intercity Card" program with over 300,000 recorded customers in the italian market. Activities included are: Direct marketing and campaign management, customer care, contact centre supervision, database management and migration program from legacy systems to Microstrategy Datawarehouse, P/L monitoring.

Reported and forecasted for regional sales network. Local marketing and PR organization.

e-business strategy