Apoorv Ahlawat

- Increased revenue by 50% MoM- Created structure for influencer marketing, customer support, user engagement and user communication- Developing the Marketing Strategy for paid marketing (google, meta, affiliates, email, WhatsApp)- Leading cross-functioning teams and creating strategies for monthly and quarterly marketing and growth plans

- Set up Tracking Infrastructure on Google Tag Manager, GA, Facebook, and Google retargeting pixels.- Created Marketing Strategy and set up first marketing channels. - Created Reports on Google Data Studio and Google Sheets for campaign tracking and management reports

- Contributed to ~40% of the revenue for the company by generating leads that converted to hires.- Increased 50% signups on the platform through campaigns and increased blog traffic by 200x within 6 months- Led a team of 2 performance marketers and co-led the entire marketing team (content and video)- Reporting: Worked with Data Team to create reporting dashboards on PowerBI for management and team members.- Performance Marketing - Ran user acquisition campaigns on all Social Media channels- Content Marketi