April Hennig

Responsible for the development and implementation of strategic marketing plans for future growth and capitalization opportunities for growth and profitability in the United States, Denmark, United Kingdom, and China Development of overall strategic communication plan to build and expand the brand Finca La Emperatriz’s Estate wines. This included pricing, event management, and communication strategies. Responsible for international exportation into the US, Europe, and Asia

Volunteer position in which we go room to room read and tell stories to children that are in the hospital. We usually also make the children animals, crowns, hearts and other fun objects out of ballons as well. It's really a joy to see the looks on their faces. I believe it creates a nice diversion from being in a hospital day in and day out.

- Responsible for development and implementation of strategic marketing plans of Hybrid Power Systems, accounting for sales of 60 M USD - Responsible for planning, production, distribution and measurement of Hybrid MarComm programs - Responsible for segmentation, positioning, and value proposition development for Hybrid solutions -Leverage cross-group experience to lead region-specific cross group solution developments between Hybrid and Electrical - Identify and manage EMEA governmental relations

 Responsible for the development and implementation of strategic marketing plans of Hybrid Power Systems, accounting for sales of 60 M USD  Responsible for planning, production, distribution, and measurement of Hybrid MarComm programs Responsible for segmentation, positioning, and value proposition development for Hybrid solutions Leveraged cross-group experience to lead region-specific cross group solution developments between Hybrid and Electrical Identified and managed EMEA governmental relatio

 Established the Sustainability Working Group to tackle EU driven environmental initiatives in 25 countries  Environmental certification of three key products within the Uninterruptable Power Supply product line, accounting for revenue of 550M USD

- Responsible for day-to-day account activities for Xanura, Home Automation product, in the Netherlands, UK, and Belgium. - Key member of the Residential and Light Commercial Electrical Division, as well as of the Zigbee Protocol development team working with TNO, Netherlands Government agency - Developed and implemented value propositions into marketing strategy for the elderly market, residential comfort market, and energy management market.

 Team leader responsible for implementation of an HR customer-service model using Human Resource Information System (HRIS) system and automation  Analyzed, developed and implemented improvements to increase standardization and consistency in the job offer process across various Regional Shared Service locations

 Responsible for day-to-day account activities for PR campaigns on behalf of the California Milk Processor Board (GOT MILK?), Sears, Nike, and National Honey Board  Successful crossover launch of Mexican Hot Chocolate, reached over 75 million Californians through strategic media coverage including national TV stories on CNN, The Food Network and FOX National News  Increased walk-in requests of Mexican Hot Chocolate up to 30 percent in each market in California

 Established and managed the PR and the Creative Department  Implemented brand management and project management for three companies  Produced two commercials, one of which won the 2004 Latino Marketing Award  Handled all media relations (Hispanic and General market), public relations, and client relations

 Managed sponsorship activities, PR, and media relations for key accounts for the AVP Pro Beach Tour  Key accounts included Chapstick, Gatorade, Xbox, Nautica, Nature Valley, and Wrigley's Extra  Managed two key volleyball players: Misty May and Kerri Walsh, 2004 and 2008 Olympic Gold Medalists

 Managed key accounts and supervised over 500 field representatives  Handled field management aspects for clients: budget, quota, and sales tracking, data analysis

 Established first media relations and public relations contact with statewide and local media  Increased the membership base by 30 percent within a six-month period through the use of public relations

Marketing and HR

Minor in Spanish- Universidad de la Rioja, Spain