Artur Miranda

Responsável pelo negócio e marcas da Coca-cola Company distribuídas pelo franchisado local. Tem assento na equipa de gestão da Africa Central e este e tem como principais responsabilidades: Definir a “go to market strategy”; partilhar, implementar e controlar os planos de marketing e de desenvolvimento de negócio das marcas da companhia; adaptar as estratégias globais da empresa á realidade loca; criar e desenvolver capacidade organizacional; usar e definir estratégias.

Responsible for the sister company of the Refriango factory named Luanday (Refriango Group). This company has all the commercial, marketing (brands like Blue, Nutry, Red Cola, Flash, Água Pura, Welwischia among others), financial control, import and export of all raw materials and products. Represents the owners/administration of the company in Angola and leads all the strategic planning process of the company, expansion of the business in Angola and in near future to other African Countries. This company a

Responsible for the plans to recover the brand in the market implementing sales customer plans based on the international Go to Market strategy that support the growth and market share gain for the brand and increase profitability. Achieved above 40% growth Q4 2008 and keeps a steady double digit growth of the business during 2009 exercise, achieving a clear top 2 position globally and top 1 in two market segments. Role and responsibilities: • Commercial team of Directors Management; Strategic planning (

Responsible for the plans to improve the company performance in the market implementing sales and marketing plans that support the growth and market share gain for the brand (moved from 10% to over 20% share in plasma category), international negotiation for support of local plans aimed at brand development in the market (received the first significant international investment for the brand in Portugal). Key responsibilities: • Commercial and Marketing Division Management; Strategic planning (commercial a

Responsible the expansion plans of the Balmain hair Care Business in Europe (achieved coverage of all EU countries, Russia, USA launch and first opportunities in South America and South Africa) , and contribute for the growth of the brand awareness, usage and results. Key responsibilities are: • Develop the Marketing Strategy for the company; Implement media plans; Choose agencies and partners; Manage the Marketing department; Improve Education programs; Develop the consumer market; Strengthen the profess

Gamble International Operations SA (FMCG) – Pet Care Division (Switzerland) Responsible for increase the sales times twenty in Portugal over a steady nine years period and for strengthening the image of the brand to levels of awareness tree times higher than before. Part of European Management team. Key responsibilities are: • Define the “go to market strategy; Deploy and implement the marketing plans; Adapt global strategies to the local market needs; Create organizational capacity; Use insights from