Arturo Parra

- Profitable PPC campaigns (Google & Facebook). - Conversion rate optimization (CRO - getting more out of the traffic you already have) - Growth experiments and A/B tests - Growth-oriented consulting Officially, I have studied a career and two masters in Marketing. Unofficially, I have never stopped studying marketing, and I never will. Google Adwords certified. CONTACT: ps.arturo@ymail.com

Focus on customer acquisition under the principles of Growth Hacking, achieving significant increases in sales/customers and reduction of acquisition costs by 30%. - Development and management of Customer Acquisition campaigns and strategy mainly via Google Adwords. - Design, implementation and analysis of Growth Experiments. - Periodic analysis of Business KPIs, focusing on insights on opportunities and areas for improval. - Reporting to CEO with proposals for growth.

- Online marketing strategy & design of sales funnels. - PPC campaigns with Facebook, Twitter and LinkedIn. - Google Adwords Search, Display & Shopping campaigns. - Install & engagement campaigns for Mobile Apps. - Creative copywritting. - Team coordination.

- Analysis of site traffic with Google Analytics in order to identify growth opportunities. - Conduction of SEO competitor analysis. - Performance of A/B tests and evaluation of usability aspects. - Optimisation of site structure for SEO purposes. - Creation of content and internal link strategy. - Research of Keywords, code analysis and other technical improvements. - Achieved a cost reduction a sales increase of 80% after 4 months.

Personal Assistant to VP of Strategy for India and Brazil (V.I.E.) - Produced marketing presentations on business opportunities in emerging markets. - Travelled to Eurocopter´s Headquarters in Marseille delivering market intelligence and advice to identify local industrial partner for joint bid in a tender of the Indian Air Force. - Researched, identified and established contact with potential business partners in Brazil and India. - Created reports of target markets and its key players.

Business Intelligence

Areas contained in the training program: - Google Analytics/Google Tag Manager and analysis tecniques - Usability / data-driven UX - Ditigal Psychology and Persuasion - Statistics for A/B testing - Conversion research - Copywritting and product messaging - CRO as a structured process

2-semester study-abroad program

2-semester study-abroad program