Arvind Patil

Translate stakeholder needs into product requirements and create user stories, acceptance criteria, and sprint goals. Lead product lifecycle, integrations, and adoption. Manage backlog, sprints, UAT, and releases. Run workshops to improve efficiency. Monitor performance and SLAs. Manage vendors and ensure scalable, reliable marketing tech solutions.

Defined GTM and positioning for B2B and SME clients, aligning marketing with business goals and product plans. Led product marketing for automation tools, driving adoption and faster execution. Built multi-channel acquisition strategies with better ROI and conversions. Worked with sales on messaging and pitches. Delivered strong results: +50% leads, +20% CTR, –150% CPL. Managed P&L, forecasting, and growth.

Managed marketing tech and performance solutions with $400K/month budgets for B2B and B2C. Defined performance roadmaps, gathered client needs, and created SOWs and RFPs. Launched an AI-based SEO automation platform as a new revenue service. Led A/B tests and funnel improvements, boosting metrics by 20%. Built playbooks and media frameworks for scale. Worked with analytics, creative, and client teams for aligned execution.

Owned campaign OKRs and measurement frameworks to align initiatives with business and product goals. Worked with sales, IT, and design to turn needs into campaign and technical plans. Activated first-party data and personalization, boosting ROI by 30%. Led competitive research to guide strategy and roadmap. Shaped messaging and channel mix for Selectra’s telecom and energy products.

Managed multi-channel digital projects end-to-end, balancing scope, timelines, and budgets. Delivered 3x lead growth and a 30% CPL reduction, helping key clients grow revenue. Worked closely with sales and tech teams to create tailored marketing solutions that met client needs.

Executed performance marketing campaigns across Google, Meta, LinkedIn, and Bing. Implemented SEO and ASO strategies to improve visibility, traffic, and conversions. Optimized campaigns and landing pages with A/B testing, reducing CPL and increasing engagement.