Aurelie Dulbecco

-Drive the strategy and M&A process for the Division. -Identify and track Trends, Competitors and Business Models. -Set up and implement Market & Product Strategies for the division and corresponding BU. -Define market entry strategy in the Healthcare industry (Potential Analysis, tailored Go-to-Market Strategy, Customer Approach). -Project Manager for the launch of a new range of air purifiers. Development of Marketing & Media Plan (incl. Social Media campaign), Lobbying and Customer Approach / Sales.

-Develop and implement product strategies on the French Market. -Increase Turnover and profitability through pricing and channel optimization. -Project Manager for the launch of the E-Commerce Website. -Business Development in cooperation with the KAM by the French and European Buying Groups. -Increase MAHLE brand awareness through targeted press and digital advertising campaigns. -Team Management.

-Set up the Marketing/Communication Department with full animation plan and budget tracking. -Lead workshops with sales teams and key customers to optimize the ROI of action plan. -Organize international exhibitions (e.g. Solutrans) and customer events. -Responsible for internal and external communication in line with the MAHLE Corporate Identity.

Sourcing of new products Definition of the pricing strategy for the French Market Marketing actions to support the sales team

Animation of the regional agencies Sponsoring between Maison Familiale and the Lyon Basket team ASVEL Sales Incentive

-Responsible for the launch of the new Renault Modus on the German Market -Coordination of communication support -Validation of advertising campaigns -Definition and Launch of Limited Series (Twingo Beach, Clio Chiemsee..)

-Development of the turnover by the Renault Dealers -Sales Animation for the German Market to reach the budget -Project Manager for a new logistic project for Renault Dealers and Renault Workshops