Autumn D'Ambrosio

Trained under Scott Saunders CPO, President of ABC Prosthetics and Orthotics - Marketed company products and services at sporting events for athletes with disabilities and at training seminars. Visited patients in hospitals on a weekly basis to educate them on the rehabilitation process. Worked with patients to fit braces, prosthetic limbs, and arch supports. Molded and altered medical equipment using sanders, saws, torches, drills and ovens. Made casts of patients’ body parts to create customized orthotics

Conceived and executed marketing strategies and programs to increase the profitability of services. Responsible for pricing policies; product and market development; and gathering, analyzing, and utilizing market research. Also managed advertising and marketing communications activities.

Represented various clients at corporate marketing functions, trade shows, and grand openings. Set up displays and demonstrated products. Took surveys of customers and compiled statistical information regarding consumer sales.Determined demand for new and existing products and services through the use of statistical procedures and data analysis. Gathered and analyzed data on competitor activity; and on customer demographics, buying habits, and preferences. Forecasted consumer and industry trends.

Purchased and placed print, radio, TV, and online advertising. Worked for advertising agencies and advertising clients. Negotiated rates with media outlets .Developed and implemented marketing programs using websites; email; online advertising and promotions; and search-engine marketing (SEM/SEO).