
Axel Wegner
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Werdegang
Berufserfahrung von Axel Wegner
- Bis heute 1 Jahr und 7 Monate, seit Nov. 2023
Senior Community-Manager
appliedAI Initiative GmbH
- Develop strategies to grow the SME-AI community, fostering inclusivity. - Support AI startups and SMEs through proactive moderation and a corporate network. - Stay updated on AI developments to bridge the gap between the community and the organization. - Expand the community platform to strengthen interaction and knowledge exchange. - Build relationships with stakeholders in the German and European AI landscape and coordinate startup events. - Curate content to provide value and encourage interaction.
- Bis heute 10 Jahre und 1 Monat, seit Mai 2015
Freelance Photographer & Content Creator
Freelancer / Selbstständig
- Photography Services • Conduct photoshoots (weddings, events, portraits, product photography) • Editing and retouching - Content Creation • Create visual content for social media, websites, marketing etc. • Develop creative concepts for photo productions - Client Consultation • Collaborate with clients to determine their needs and expectations (Advise on locations, props etc.) -Project Management • Plan and coordinate projects from concept to completion
- 1 Jahr, Dez. 2022 - Nov. 2023
Network Development and Strategic Partnerships Manager
Olive Group
- Developing, structure and consulting client's strategy and content production - Implementation of Live workshops to create a better understanding for partners - Develop key accounts by providing best practices at set-up and strategy. - Driving partnerships on the Olive Group platform and services - Relationship & Stakeholder Management - Building a Network and Enhancing Product Placement / Networking and Community Building - Strategic Alliances - Product Placement and Branding
- 11 Monate, Jan. 2022 - Nov. 2022
Creator Partnerships Manager
LinkedIn
- Manage strategic creator relationships. - Align and implement strategies with stakeholders and KOLs. - Analyze data and develop content strategies. - Coordinate with internal departments (Production, CRM, Sales) to grow creators and communities. - Liaison with LinkedIn influencers and stakeholders. - Manage external and internal partners like production companies and creative agencies. - Build a creator economy. - Research and establish potential creator communities for platform communication.
- Develop and manage DE+ Top Creators. - Expand and align Lifestyle, Education, Sports, and Gaming verticals. - Create and implement LIVE content strategies. - POC for major Live projects like Gamescom. - Develop the TikTok Creator Marketplace. - Develop campaigns with XFN-Teams (Operations, Marketing, Sales). - Manage partner relationships and in-app brand campaigns. - Build a creator economy and scale community programs. - Manage external and internal partners. - Oversee roll-out of new platform features.
- Lead a small team of Influencer Manager experts and responsible for internal documentation. - Reporting to VP Network - Manage the team’s workload and incoming requests from marketeer and sales - Collaborate with clients in diffrent verticals of Online Video - Online Video Audience Development - Responsible for client and Ifnluencer consultancy and project management - Campaign Management
- Leadership of Creator content production & development - Projectmanagement thru XFN team (production,marketing & sales) - Implementation and consulting of clients and creators in terms of YouTube Ads and campaigns. - Implementation of brand campaigns with clients across sports, fashion, beauty & tech with budgets up to 800k EUR, plus paid media up to 300k EUR. Clients: Zalando, adidas, Metro Group, Sony. - Responsible for client and influencer consultancy and project managements - Relationship Management
- 1 Jahr und 3 Monate, Nov. 2017 - Jan. 2019we are era GmbH
Senior Influencer Relations & Sales Manager
- Market and commercialize YouTube channels and social influencers at Divimove. - Serve as liaison between external advertisers and internal influencers for campaign and event management. - Build and sustain relationships with clients, advertisers, and influencers. - Provide comprehensive support for top YouTube channels in lifestyle, entertainment, and tech. - Manage personnel within the German talent team.
- 1 Jahr und 3 Monate, Aug. 2016 - Okt. 2017
Influencer & Campaign Manager
TubeOne Networks GmbH (STRÖER Content Group)
- Manage, and execute marketing campaigns on social media platforms such as Youtube, Instagram, Snapchat, Twitter, etc. -POC of communication between influencers and sports and gaming brands - Development of influencer marketing campaigns through providing brands and agencies with talent options, creative treatments, and analytics. - Developed strategies to help creators increase their subscriber numbers. - Developed formats and content ideas to help clients achieve higher view counts on their videos.
- 7 Monate, Feb. 2015 - Aug. 2015
Digital Content and Video Marketing Manager - Client Projects: Bunte and Gala
neuH.com
- Managed daily operations of video channels, including uploading and optimization. - Implemented YouTube SEO, video marketing, and optimization strategies. - Coordinated content across social media platforms. - Utilized Google Analytics for performance tracking. - Developed online and video content. - Conducted filming, editing, and served as an on-camera presenter. - Established a dedicated YouTube channel for the film segment. - Video-marketing projects for clients like Bunte and Gala.
- 1 Jahr und 9 Monate, Mai 2013 - Jan. 2015
Video & Online Content Manager
ALEX TV - Berlin
- Distribution of television and radio formats online via channels: YouTube, Soundcloud, Facebook - Daily channel management (video uploading & optimization) - YouTube SEO, Video marketing and optimization - Analysis and strategic planning of visual content - Implementation of channel design and branding strategies - Content Management Systems (CMS) - Google Analytics
- 1 Jahr und 5 Monate, Apr. 2011 - Aug. 2012
Studentjob - Junior Market Research Analyst
Zalando GmbH
- 6 Monate, Sep. 2011 - Feb. 2012
Quiksilver Store Berlin
Quiksilver Deutschland- Kauai Textilvertriebs GmbH
- 2 Jahre, Feb. 2008 - Jan. 2010
Trainee
EPI - European Property Investment
Immobilienkaufmann
- 6 Monate, Aug. 2007 - Jan. 2008
Praktikant
Atlantic Chemicals Trading GmbH
Groß und Außenhandel
Ausbildung von Axel Wegner
- 2 Jahre und 11 Monate, Okt. 2011 - Aug. 2014
Applied Media Science
Hochschule Mittweida, University of Applied Sciences
Media Business Administration and Marketing / Media, business and trademark law / Graphics and design / Communication Management / Media Practice & Visual Media / Online Marketing / Audiovisual Production/ Visual communication / Media and Communication Studies
- 2011 - 2013
TV-Producer / Journalism
Die Medienakademie
- 1 Jahr und 8 Monate, Feb. 2010 - Sep. 2011
Film and Media Studies
Universität Wien
Sprachen
Deutsch
Muttersprache
Spanisch
Muttersprache
Englisch
Fließend
Französisch
Grundlagen
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