Danielle Abel

Más de 19 años de experiencia en Consultoría de Marketing y Comunicación. Periodista con master en marketing y un perfil hands on y strategy thinker con enfoque en resultados. Experta en growth hacking .Apasionada del marketing de contenidos, inbound marketing, generación de leads, captación y fidelización de clientes para Startups, pymes y empresas del segmento de TI y Telecom.

Focused on helping business IT and Telecom leaders to create image, brand and expand market share where the landscape is evolving to disruptive technology and provide to them insights on how to transition to digital marketing. Expertise in idealization of marketing campaigns engaging as a engine institutional, brand and products online and offline •Inbound Marketing - Content Marketing - Knowledge Management

Context research as study the shopping and consumer behavior; Trade Marketing plan seeing the corporate targets, the inventory of opportunities from customer acquisition actions. Coordination of sales incentive campaing and training sales teams. Put in action the promotional calendar, logistics and distribution materials for sales outlets. Results: internal marketing campaign has increased production of the employees by 150%. Poupedi campaign generated 20% growth in market share . Sales grew 87%.

Marketing

Jornalist