Barbara Bontempi

Advertising sales house for multimedia: radio, digital, social, magazines and newspapers. I was in change for digital product and offer (sales policy). Coordinate a team of more than 10 resources including strategists, sales, trafficking and programmatic advertising.

Main financial publisher in Italy. I was overseeing social media transition and strategy for radio channel. Coordinating a team of multifaceted professionals from social media managers, creators and journalists.

We offered media and advertising consulting services, focusing on auditing, ROI and media transformation. Content marketing, social media and target insights were also part of our offering.

Venture capital and accelerator focused on digital innovation and publisher/advertising services.

I was in charge of the whole digital transformation and change management process. As team leader I also coordinated the launch and success strategy of vertical units such as: - Mediacom Direct, dedicated to lead generation omnichannel media strategy - Mediacom Beyond Advertising, focused on non traditional media and content marketing including social and events - Mediacom Interaction, developing all digital media opportunities both from buying and strategic point of view