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Barbara Bontempi

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Bis 2011, Deputy General Manager, Essence Mediacom
Milan, Italien

Fähigkeiten und Kenntnisse

Media
Social Media Marketing
Content Marketing
Performance Marketing
Lead Generation
Publishing
Advertising
Digital strategy
Digital
Online Media
Online Marketing
Online Advertising
Display Advertising
Social Media Advertising
Social Media
Content
Communication
Change Management
Open innovation
Innovation Management
Venture Capital Management
Media Management
Social network
Content Management
Content Strategy
Strategy
Strategic planning
Business strategy
Strategic Marketing
Marketing strategy
Strategy Development
Digitalization
Editorial
Creative Advertising
Internet Marketing
Business Planning
Innovative Solutions
Innovation Strategy
Innovation
Brand strategy
Leadership
Team leadership
Performance Management
Change Communication
Omnichannel marketing

Werdegang

Berufserfahrung von Barbara Bontempi

  • 2 Jahre und 4 Monate, Okt. 2022 - Jan. 2025

    Chief Digital Officer (CDO)

    Piemme mediaplatform / Caltagirone editore

    Advertising sales house for multimedia: radio, digital, social, magazines and newspapers. I was in change for digital product and offer (sales policy). Coordinate a team of more than 10 resources including strategists, sales, trafficking and programmatic advertising.

  • 2 Jahre und 4 Monate, Juni 2020 - Sep. 2022

    Head of Social Media

    Radio24/ Sole24ore

    Main financial publisher in Italy. I was overseeing social media transition and strategy for radio channel. Coordinating a team of multifaceted professionals from social media managers, creators and journalists.

  • 8 Jahre und 1 Monat, Feb. 2014 - Feb. 2022

    Co-Founder and CEO

    Outcome consulting

    We offered media and advertising consulting services, focusing on auditing, ROI and media transformation. Content marketing, social media and target insights were also part of our offering.

  • 6 Jahre und 3 Monate, Jan. 2014 - März 2020

    Managing Partner

    DIGITAL MAGICS

    Venture capital and accelerator focused on digital innovation and publisher/advertising services.

  • 2 Jahre, Feb. 2011 - 2013

    Marketing Director / head of advertising and branded projects

    Condé Nast

  • 4 Jahre, März 2007 - Feb. 2011

    Deputy General Manager

    Essence Mediacom

    I was in charge of the whole digital transformation and change management process. As team leader I also coordinated the launch and success strategy of vertical units such as: - Mediacom Direct, dedicated to lead generation omnichannel media strategy - Mediacom Beyond Advertising, focused on non traditional media and content marketing including social and events - Mediacom Interaction, developing all digital media opportunities both from buying and strategic point of view

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Gut

  • Italienisch

    Muttersprache

  • Französisch

    Grundlagen

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