
Barbara Bontempi
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Barbara Bontempi
- 2 Jahre und 4 Monate, Okt. 2022 - Jan. 2025
Chief Digital Officer (CDO)
Piemme mediaplatform / Caltagirone editore
Advertising sales house for multimedia: radio, digital, social, magazines and newspapers. I was in change for digital product and offer (sales policy). Coordinate a team of more than 10 resources including strategists, sales, trafficking and programmatic advertising.
- 2 Jahre und 4 Monate, Juni 2020 - Sep. 2022
Head of Social Media
Radio24/ Sole24ore
Main financial publisher in Italy. I was overseeing social media transition and strategy for radio channel. Coordinating a team of multifaceted professionals from social media managers, creators and journalists.
- 8 Jahre und 1 Monat, Feb. 2014 - Feb. 2022
Co-Founder and CEO
Outcome consulting
We offered media and advertising consulting services, focusing on auditing, ROI and media transformation. Content marketing, social media and target insights were also part of our offering.
- 6 Jahre und 3 Monate, Jan. 2014 - März 2020
Managing Partner
DIGITAL MAGICS
Venture capital and accelerator focused on digital innovation and publisher/advertising services.
- 2 Jahre, Feb. 2011 - 2013
Marketing Director / head of advertising and branded projects
Condé Nast
- 4 Jahre, März 2007 - Feb. 2011
Deputy General Manager
Essence Mediacom
I was in charge of the whole digital transformation and change management process. As team leader I also coordinated the launch and success strategy of vertical units such as: - Mediacom Direct, dedicated to lead generation omnichannel media strategy - Mediacom Beyond Advertising, focused on non traditional media and content marketing including social and events - Mediacom Interaction, developing all digital media opportunities both from buying and strategic point of view
Sprachen
Englisch
Fließend
Deutsch
Gut
Italienisch
Muttersprache
Französisch
Grundlagen
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