Barbara Estrada

Bis 2019, News Producer for Jorge Ramos, Univision

Munich, Deutschland

Über mich

As a bilingual writer/journalist and content marketing strategist, my vision is to create a platform that tells stories and enables empathy through highlighting unique and diverse voices on a global scale. As an alumna of USC Annenberg and having studied abroad in Spain as well as Amsterdam, I know how important it is to understand how other cultures, languages and societies behave. My work has appeared in The New York Times, NPR, VICE, ABC News, HyperAllergic, Latino Rebels, We are Mitú, NAHJ's palabra, and The Mujerista within others. In 2015, I produced and edited a series of videos through my college years; one of those videos became viral generating 25 million views on Facebook and 4 million views on Youtube. My passion for the environment, health, culture, community, women, tech and travel has brought me to where I am today.

Fähigkeiten und Kenntnisse

Project Management
Communication Skills
Social Media Optimization
Online Community Management
Copywriting

Werdegang

Berufserfahrung von Barbara Estrada

  • Bis heute 4 Jahre und 9 Monate, seit Aug. 2019

    Copy Writer/Digital Strategist

    Work In Progress Media

    Written for both local and national US outlets including: VICE Mexico, The New York Times, Latino Rebels, We are Mitú, HyperAllergic, palabra (NAHJ), and The Mujerista. I’ve worked with an array of clients (dermatology, TV personality, entrepreneurship, media, & financial literacy) focusing on: social media creation, content planning, SEO, copywriting, audience development, and social outreach for exposure.

  • 11 Monate, Okt. 2020 - Aug. 2021

    Creative Partnerships Editor

    Just Begin Magazine

    - Act as a key point of contact for client partners and oversee process from ideation to final product - Brainstorm ideas with Editor-in-Chief in partnership with editorial team to create marketing strategies across all social platforms to drive traffic to the website - Pitch original story ideas and interview stakeholders - Distribute campaign briefs, that include research delivery and maintain partnership relations - Manage, mentor and train a team of remote, editorial interns towards the magazine's KPI's

  • 11 Monate, Okt. 2018 - Aug. 2019

    News Producer for Jorge Ramos

    Univision

    - Pitch story ideas, research guests, and write questions for news anchor for interviews - Assist producers with visual assets for the political news show, Al Punto with Jorge Ramos - Manage Jorge Ramos social media platforms - Arrange business trips, network interviews and book guests for news anchor

  • 11 Monate, Okt. 2018 - Aug. 2019

    Social Media Producer (Real America with Jorge Ramos)

    Univision

    - Produce social content, shoot, and write post-production for Real America with Jorge Ramos, a vertical weekly news show on Facebook Watch - Strategize digital content for weekly awareness of the show on each social platform - Research organizations and people to outreach for awareness of weekly episodes

  • 5 Monate, Nov. 2017 - März 2018

    Digital Content Producer

    ABC News

    - Managed and curated content for all ABC 13’s social media pages (Instagram, Facebook, Twitter). - Rewrote and published news releases into stories through WSET’s CMS, Storyline. - Verified tips for potential stories by fact-checking with multiple sources. - Hosted and scheduled Facebook Live Streams as well as composed breaking news push alerts.

Sprachen

  • Englisch

    Muttersprache

  • Spanisch

    Muttersprache

  • Deutsch

    Grundlagen

  • Portugiesisch

    Gut

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