Lukas Meixner

Managed game operations and project management as paternity cover at a leading gaming technology provider, keeping a 9-person team on track within an organization of 100+. Owned OKR and sprint planning, aligning team output with department objectives across stakeholders, partners, and clients. Rebuilt department documentation (runbooks, reporting, processes) and implemented AI-driven reporting and task management, cutting manual reporting from ~5 hours per week to zero.

Led community, growth, brand, and product marketing for Sonic Rumble (F2P, PC/mobile crossplay) with a team of 8 and a $1M+ annual budget. Co-led Rovio's largest launch in 10+ years: 15M+ downloads shortly after launch and 50M+ impressions in launch month. Ran organic and paid IP crossover campaigns (Godzilla, Angry Birds, Sonic Movie 3), tracking ROAS and LTV. Grew the community to 280k and built a ~300-creator program with ~50% lower CPI and ~120% higher retention vs. paid UA.

Owned external communications and community and social media strategy for Angry Birds 2, Rovio's flagship title with 280M+ downloads. Rebuilt community operations end-to-end, raising consistency and speed across activations and reactive communications. Mentored 1 direct report, aligned engagement strategy with player sentiment, and built the Angry Birds 2 blog (100–300k clicks per article). Delivered Rovio's best-performing YouTube video (~900k impressions).

Built the brand, narrative, and lifecycle communications across social media, community, and PR for the mid-core game Fableborne and the studio brand. Scaled owned channels during soft launch: X (Twitter) to 120,000 followers and Discord to 20,000 members. Built operating frameworks for community, content, and player support, set up player relations infrastructure (CRM/newsletter, Helpshift, registration flows, Discord integrations), and hired key marketing roles.

Delivered 50% YoY revenue growth by rebuilding player feedback flows to development and driving LiveOps and creative initiatives under a player-first operating model. Led player-facing strategy for a portfolio of F2P mobile and PC games with 3M+ MAU, owning community, social media, player support, and live operations. Managed 7 direct reports and up to 25 team members. Launched Ubisoft's 4th largest Discord (200k+ members) and led crisis communications, incl. data breaches.

Led communications, community development, and social media for the European subsidiary of South Korea's largest video game publisher, across PC titles including Blade & Soul, WildStar, Guild Wars 2, and Master x Master, focused on the DACH, French, and UK markets. Planned and executed esports tournaments with players and influencers, and supported conventions such as gamescom, including booth design, staff coordination, and press communications.

Drove community growth and activation for a start-up that became the largest crowdsourcing market research provider in the DACH region, reaching a user base of 800,000 members. Led the creation, validation, and evaluation of market research surveys, and temporarily led a community team of 3 direct reports.

Fostered player relationships for one of Germany's largest video game publishers on Aion (PC game). Created content to educate and engage players across social media. Validated bug reports, created Jira tickets, and worked closely with the internal QA team to support product quality and player experience.

Managed small-scale web projects for customers in the DACH area, including website design, asset creation and branding, layout customization, and domain structure and hosting, building early foundations in design, marketing, and client management.

Secondary education

Secondary education

Primary education