Lukas Meixner

Handling game operations and project management in an interim role at a leading gaming technology provider, ensuring continuity across a 9-person team and a wider organization of 100+ members. Owns OKR and sprint planning, task management, and cross-functional alignment in a matrix organization. Updated and improved the entire department's documentation and implemented AI-driven solutions for reporting, documentation, and task management, streamlining workflows across the team.

Led community, growth, and brand marketing for Sonic Rumble, mentoring a cross-functional team of 8 with ownership of budget, resourcing, and hiring. Co-led Rovio's largest mobile launch in 10+ years, delivering 50M+ monthly impressions during launch month. Led IP crossover campaigns (Godzilla, Angry Birds, Sonic Movie 3), grew the community to 280k members and 10M weekly impressions, and built the Sonic Rumble Creator Program. Managed global stakeholders across Japan, the US, the UK, and the Nordics.

Owned external communications and community/social media strategy for Angry Birds 2, Rovio's flagship title with 280M+ downloads. Rebuilt community operations end-to-end, raising consistency and speed across marketing activations and reactive communications. Managed and mentored 1 direct report, drove engagement strategy aligned with player sentiment, and built the Angry Birds 2 blog, driving 100-300k clicks per article through clarity-led, player-first storytelling.

Built the brand, narrative, and lifecycle communications across social media, community management, and PR for the mid-core game Fableborne and the indie studio's company brand. Scaled owned channels during soft launch, growing Twitter to 120,000 followers and Discord to 20,000 active members. Built operating strategies across community, content, and player support, and implemented lifecycle player relations infrastructure (CRM, Helpshift CS, registration flows) ahead of global launch.

Led player-facing strategy and operations for a portfolio of mobile games serving 3M+ monthly active users, acting as central owner for community management, social media, player support, and live operations. Delivered significant YoY revenue uplift through a player-first operating model. Managed 7 direct reports and led up to 25 team members overall. Launched Ubisoft's 4th largest Discord server with 200k+ members and led crisis communications, including data breaches and regulatory matters.

Led communications, community development, and social media for the European subsidiary of South Korea's largest video game publisher, across titles including Blade & Soul, Wildstar, Guild Wars 2, and Master x Master, with a focus on the DACH, French, and UK markets. Planned and executed esports tournaments with players and influencers, and supported convention planning such as Gamescom, including booth design, staff coordination, and press communications.

Drove community growth and activation for a start-up that became the largest crowdsourcing market research provider in the DACH region, reaching a user base of 800,000 members. Led the creation, validation, and evaluation of market research surveys, and temporarily led a community team of 3 direct reports.

Fostered player relationships for one of Germany's largest video game publishers. Created content to educate and engage players across social media. Validated bug reports, created Jira tickets, and worked closely with the internal QA team to support product quality and player experience.

Managed small-scale web projects for customers in the DACH area, including website design, asset creation and branding, layout customization, and domain structure and hosting, building early foundations in design, marketing, and client management.

Secondary education

Secondary education

Primary education