Lukas Meixner

Led growth and brand marketing for Sonic Rumble, mentoring an 8-person team and managing budgets. Co-led Rovio's largest mobile launch in 10+ years, driving 50M+ monthly impressions. Spearheaded campaigns for Godzilla and Sonic Movie crossovers. Grew the community to 280k members, handled crisis comms, and built scalable content workflows.

Owned external comms and social strategy for Angry Birds 2, managing a game with 280M+ downloads. Rebuilt community operations end-to-end to raise quality and consistency. Drove engagement strategy aligning with LiveOps. Built the Angry Birds 2 blog, driving 100k-300k clicks per article, and delivered standout content performance.

Built brand, narrative, and lifecycle comms for the mid-core game Fableborne. Rapidly scaled channels to 120k Twitter followers and 20k Discord members in one year. Implemented foundational lifecycle infrastructure (CRM, Helpshift) to improve retention. Supported organizational scaling by hiring key marketing roles.

Led player-facing strategy for a 3M+ MAU portfolio, driving significant YoY revenue uplift via a player-first model. Managed up to 25 team members across Community, Social, Support, and LiveOps. Owned lifecycle comms and launched a 200k+ member Discord. Handled crisis comms and led product management for player tooling.

Led communication, community development, and social media for the European subsidiary of South Korea's largest video game publisher. Managed titles including Blade & Soul, Wildstar, Guild Wars 2, and Master x Master.

Managed community marketing initiatives in Berlin, Germany.

Supported community management and quality assurance operations.

Managed small-scale web projects, including website design, asset creation and branding, layout customization, domain structure and hosting, for customers in the DACH area.

Secondary education

Secondary education

Primary education