Bastian Hoppe

Johnson & Johnson consumer division has renamed itself to Kenvue - the world’s largest pure-play consumer health company. In my current role as Commercial Channel Leader Online Pharmacies, my focus is to 1) lead and develop an eCom team of two Key Accounter Managers and a Trade Marketeer 2) add mutual value and growth with Kenvue's OTC medicine portfolio to all of our 13 customers and their >20 online shops 3) excel as the main point of contact for Redcare Pharmacy (ShopApotheke) and DocMorris Group

In my current role, my primary focus is to - lead and develop a team of 7 to realize business and personal growth - initiate and shape best-in-class strategies to achieve win-win-win (J&J - retailer - shopper) opportunities for our iconic Essential Health brands Listerine, o.b., Carefree and Penaten - create excellent POS activations to reliably bring J&J's brands into shopper's hands in the moment of truth - at the shelf

Leading global pipeline & campaign development OTC Cough & Cold

Leading a team of 5 people. Management of the Central Europe Digestive Health portfolio with 6 brands (e.g. Imodium) across 12 countries (D-A-CH, BeNeLux, CEE). Promoting agile ways of working, SCRUM set-up. Identifying powerful consumer insights, leading creative development, media strategy, pipeline development and P&L management.

Led strategy and annual brand activation plans development to maintain growth in Cough & Cold segment. Prepared product launch for German OTC market. Indirect leadership of international cross-functional brand team and agencies, focus on Germany & Belgium.

Indirect leadership of cross-functional brand team within product management function. Developed and delivered integrated marketing campaigns. Conceived strategic repositioning for major Belgian Pain brand Perdolan.

Achieved growth for L'Oréal's key premium hairdresser brand L'Óreal Professionnel. Managed the portfolio of 227 color shades through quantitative and qualitative analyses, competition screening and strategic product launches.

Conceived the market introduction strategy for a new product line. Created analyses as well as performance tracking tools to gain insights for strategic decisions in the marketing and sales department.

DM&B is Austria's largest advertising agency. Developed a tool to increase the agency’s competitiveness by enabling in-depth brand analyses using up to 28 dimensions (master's thesis, grade: A). Analyzed campaigns and presented resulting improvement plans to client’s senior management.

Gained cross-functional management capabilities in highly selective 3-year trainee programm for Daimler's future leaders (bachelor's degree + full-time work experience). Led independent projects within 3-month assignments in the following functions: Sales Business Development Controlling Procurement Strategy East Asia. International exposure thanks to assignment at Mercedes-Benz Malaysia.

General Business, Marketing

Marketing, International Business

International Business

Marketing und Vertrieb, Finanzen und Controlling