Benjamin Braun

Strategy Head office management within adidas largest global business unit Originals & Style (Lifestyle & Fashion). Main responsibilities include: To ensure smooth head office operations via strong planning, project management and communication skills. To facilitate the alignment with key BU stakeholders (i.e. GM and Senior Leadership Team) and horizontal functions (Brand, Business Development, Digital, etc.) around strategic priorities.

Business development lead and Chief of Staff for the BU’s Head Office reporting into the GM BU Teamsports (Football). Main role is to build the foundation for sustainable and profitable business and brand growth, and to drive things forward with affiliated functions (Strategy, GTM Merchandising, Sales, Marketing, etc.) and key markets (USA, Japan, China, DACH, France, UK, Mexico). Started role in Boston, and relocated to Germany as the BU was moved from the USA to Germany under with the new BU.

2014 FOOTBALL WORLD CUP (USA-based) Programm leader of 2014 World Cup reporting into the BU General Manager. 2013 AMERICAS CUP (USA-based) Commercials project leader and primary contact to both America’s Cup Event Authority and Oracle Team USA. Reporting into the Global Director of Business Development. 2012 OLYMPIC GAMES (Germany-based) Project manager for Olympics activities reporting into the Global Head of Business Development. Reporting into the Global Director of Business Development.

Reporting directy into the CPO. Supporting the Board of Management as extended part of the Global Strategic Planning department. Responsible for regular reporting creation, Analysis and communication to the Board. Also, designing projects of strategic importance and implementing across the global matrix organization.

Additional study program with courses in Mandarin, General Business Behaviour, Finance, Marketing, etc.

Interdisciplinary additional study program with special focus on the US American, Japanese and Chinese cultures

Focus on global business cases in multinational teams

Marketing Management & International Management. Diploma thesis about „Intercultural Marketing in China: Cross-Cultural Implications for Brand Success in the 'Middle Kingdom'